Marketing Specialist

Marketing Specialist

You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.

Duties include:

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team
• Defining, measuring, evaluating, and reporting relevant KPIs.
• Working cross-departmentally to align campaign strategies and goals across the organization
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Conducting keyword and website research, ad grouping, and audience targeting
• Maintaining knowledge of industry best practices and new technologies

Qualifications:

• 2-5 years of search engine marketing (SEM) experience
• 2-5 years of experience with HubSpot and inbound marketing methodology
• Certifications in Google Ads, Google Analytics
• Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
• Effective writing, verbal communication and presentation skills
• Strong analytic skills and ability to relate results to client business objectives
• Proficient project management skills
• Able to multitask, organize, prioritize and structure workload