Director of Marketing

Director of Marketing

A renowned group of Emergency Centers is seeking an experienced and results-driven Director of Marketing to lead business development and marketing initiatives across the Austin and Dallas markets. The ideal candidate must have direct Emergency Room (ER) marketing experience and a proven track record of developing referral relationships, increasing patient volumes, managing marketing teams, and executing community outreach strategies within the healthcare industry.

Qualifications

• Minimum 5 years of healthcare marketing experience.
• Minimum 3 years of Emergency Room (ER), Freestanding ER, Hospital, or Acute Care marketing leadership experience.
• Demonstrated success in physician relations, referral development, and community outreach.
• Strong knowledge of healthcare regulations, HIPAA compliance, and healthcare marketing practices.
• Excellent leadership, communication, and presentation skills.
• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, or related field required.
• Master's degree preferred.

Essential Duties and Responsibilities

Business Development

• Develop and execute strategic marketing plans to increase patient volumes and market share.
• Build and maintain relationships with physicians, urgent care centers, specialty clinics, employers, schools, municipalities, and community organizations.
• Identify new business opportunities and strategic partnerships.
• Coordinate physician-to-physician networking events and educational programs.

Marketing Operations

• Oversee all marketing campaigns, including digital, social media, print, radio, television, and outdoor advertising.
• Analyze market trends, competitor activities, and demographic data to identify growth opportunities.
• Manage marketing budgets and ensure maximum return on investment.
• Collaborate with agency partners and vendors to execute marketing initiatives.

Community Outreach

• Lead community engagement programs, health fairs, school events, chamber activities, first responder outreach, and employer wellness programs.
• Represent the organization at networking events and community functions.
• Develop strategic relationships with local businesses and community leaders.

Team Leadership

• Recruit, train, mentor, and supervise marketing staff.
• Establish performance metrics and accountability standards.
• Conduct regular team meetings and performance evaluations.
• Ensure accurate reporting of marketing activities, referral sources, and outreach efforts.

Reporting & Analytics

• Track and report patient volume trends, referral growth, campaign performance, and market penetration.
• Prepare monthly, quarterly, and annual performance reports for executive leadership.
• Utilize CRM and data analytics tools to measure marketing effectiveness.

Preferred Experience

• Freestanding Emergency Room marketing experience.
• Multi-location healthcare marketing management.
• Physician practice relations and referral development.
• Community event planning and sponsorship management.
• Digital marketing and social media campaign management.

Compensation & Benefits

• Competitive base salary plus performance incentives.
• Professional development opportunities.
• Mileage reimbursement and company-provided marketing resources.
• Health benefits start on the first of the month after hire.
• Medical, dental, and vision plans with sliding-scale premiums.
• 100% coverage for preventive health services.
• FSA options available.
• Company-paid life insurance and long-term disability.
• 401(k) with contributions starting after 30 days.
• 100% match on the first 4% ,
• Full vesting after 3 years
• Access to exclusive employee discounts on travel, fitness, shopping, and more.
• Paid Time Off
• Paid Holiday

Travel Requirements

• Frequent travel throughout the Austin and Dallas metropolitan areas.
• Occasional travel to other company locations as needed.

Direct Emergency Room (ER) Marketing Leadership Experience is Required. Applicants without ER, Freestanding ER, Hospital Emergency Department, or Acute Care Marketing experience will not be considered.

Join us and make a significant impact on our company's success in reaching our target audience and driving business growth.