Senior Videographer / Content Producer

Company Overview

The Coats Company is a leading U.S.-based manufacturer of automotive service and shop equipment , with a legacy spanning more than 75 years. Coats designs, builds, and services a comprehensive portfolio of tire changers, wheel balancers, alignment systems, lifts, inspection tools, and shop productivity solutions , all engineered for durability, safety, and ease of use in high-performing automotive service environments. Coats' equipment is proudly designed and built in the United States and supported by a nationwide network of factory-trained service technicians.
Headquartered in La Vergne, Tennessee , Coats serves repair shops, tire dealers, car dealerships, and commercial fleets across North America.

Role Overview

Coats is looking for a Senior Videographer / Content Producer to support our growing marketing team through high-quality video production for brand, product, social, and event content .
This role is focused primarily on video production and content capture — including planning shoots, operating equipment, and capturing engaging content for campaigns and social platforms. Editing experience is a plus, but not required, as this role will collaborate closely with remote editors and internal creative partners.
The ideal candidate is highly organized, proactive, and comfortable working in a fast-paced environment with a mix of planned shoots, product launches, events, and social content needs.

Key Responsibilities

Video Production & Content Capture

• Plan and execute video shoots for products, events, brand storytelling, and social media.
• Operate cameras, lighting, and audio equipment for in-house and on-location productions.
• Capture content optimized for platforms including Instagram, TikTok, YouTube, and web.
• Assist with creative shot planning and content execution alongside marketing leadership.

Production Coordination

• Prepare and maintain production equipment and shoot kits.
• Organize footage and upload assets for remote editors.
• Ensure projects and footage are properly labeled and stored within company workflows.
• Coordinate with remote editors to ensure smooth post-production handoff.

Content Support

• Assist with content planning and brainstorming.
• Support campaign launches, events, trade shows, and behind-the-scenes coverage.
• Capture both polished marketing content and fast-turn social content.

Required Skills & Competencies

Videography & Production Experience

• 3–5+ years of videography or video production experience .
• Strong understanding of camera operation, lighting, framing, and audio .
• Experience in corporate videography / agency work.
• Automotive, motorsports, or manufacturing portfolio work a plus.

Technical & Organizational Skills

• Organized and detail-oriented with strong file management habits.
• Comfortable working independently and collaboratively.
• Ability to manage multiple projects and deadlines.
• Basic to intermediate editing skills in Adobe Premiere Pro a plus.

Collaboration & Work Style

• Experience working with remote editors or creative teams.
• Photography experience a plus.
• Livestream or live production experience a plus.

Equipment & Software Familiarity

Experience with some or all of the following is preferred:

• Nikon Z6, Z8
• Adobe Creative Suite
• OneDrive, Lucid Link cloud-based collaboration tools
• Aputure Lighting and Rhode audio setup

Education:

• HS Diploma or GED

The Coats Company is an equal opportunity employer that evaluates qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.