VP/Senior Director eCommerce

Position Overview
Our client, a rapidly growing leader in the beauty space, has an exciting opportunity available for a Senior E-commerce Executive. The position will lead and execute the growth strategy for the firm's digital commerce platforms, overseeing D2C operations, CRM strategy, and digital performance initiatives. Responsible for managing website operations, email marketing, customer engagement strategies, and digital analytics in addition to driving revenue growth and optimizing user experience across all online channels.
The role calls for someone highly analytical, hands-on, and experienced in building scalable digital strategies that drive measurable business impact.

Key Responsibilities:
E-commerce Strategy & Operations
Develop and execute D2C/B2C e-commerce growth strategies
Oversee daily management of e-commerce site operations, including content updates, promotions, and product launches
Manage ongoing website optimization and performance improvements
Monitor digital sales performance and optimize site conversion strategies

Digital Marketing & CRM
Develop and execute email marketing and CRM strategies including segmentation, automation, and engagement optimization
Manage customer database growth and lifecycle marketing initiatives
Collaborate with internal teams to ensure email and digital campaigns meet performance goals
Test and evaluate digital marketing strategies to identify scalable growth tactics

Analytics & Reporting
Establish KPIs and digital performance metrics
Create and deliver performance reports to senior leadership and cross-functional stakeholders
Use data insights to optimize digital marketing investments and website performance
Manage third-party marketing agencies and digital partners

Leadership & Cross-Functional Collaboration
Lead and develop a high-performing e-commerce team
Collaborate with Marketing, Creative, Sales, and Product teams on digital initiatives
Ensure alignment between digital campaigns and overall brand strategy

Required Qualifications
15+ years of experience in E-commerce, Digital Marketing, or Online Retail
Prefer experience in beauty, fashion, or consumer goods
5+ years of email marketing or CRM experience
Shopify experience needed
Amazon experience needed
P&L Ownership & performance marketing required
Strong expertise in Google Analytics, Google Search Console, A/B testing, SEO, and digital content strategy
Proven track record of driving online revenue growth and market share
Experience managing customer databases and digital performance reporting
Highly analytical with strong problem-solving and strategic thinking skills
Ability to work independently in a fast-paced, growth-focused environment
Experience managing D2C brands and omnichannel digital strategies
Experience managing external digital agencies and vendors

Position is located in Nassau County, NY. Flexible hybrid schedule.