Persistence Communications Manager

Job Profile Summary Works closely and collaboratively with project managers and product managers to assist with intermediate to complex tactical tasks for project/product execution; develops and maintains relationships with the project/product team members; is committed to project/product success. Minimum Qualifications Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved. Location and Work Environment This is an in-person hybrid position. Candidates must be able to reliably commute to Scottsdale, AZ. Essential Duties Design & execute communication strategies to improve student understanding of complex processes (e.g., financial aid). Develop and implement communication flows that simplify and demystify complex processes and lead to student/learner task completion. Create personalized and segmented communication campaigns that proactively address common student questions and barriers, helping students navigate critical deadlines and requirements. Collaborate with stakeholders to ensure messaging is clear, accessible, highly customized and tailored to specific student populations. Use data-driven insights to identify pain points in student understanding and design campaigns that directly address these areas for improved comprehension and engagement. In coordination with multiple stakeholders, manage communication flows related to graduation and other keystone moments of the student experience. Design Communication Strategies to Improve Student Outcomes Partner with career services and employer stakeholders to develop communications that connect students to career resources, skill development programs, and networking opportunities. Focus efforts on delivering on the promise of hyper-personalization and mass 1:1 experiences, inclusive of communication efforts. Highlight alumni success stories and pathways to employment in key industries to inspire, motivate and delight students. Track and analyze engagement with ROI and career-focused communication to continually optimize messaging and delivery methods for maximum impact. Design Communication Strategies to Improve Student Registration and Persistence Toward Graduation Design campaigns that encourage timely course registration and help students overcome obstacles that may delay their academic progress. Incorporate college-specific resources, events, and academic opportunities into messaging to build a stronger connection between students and their academic home. Implement targeted messaging strategies to re-engage students at risk of stopping out and guide them back toward academic momentum. Conduct tests and analysis using new technologies, to determine what works and what doesn’t work in how we support student success. Develop communication flows that celebrate positive student milestones to foster motivation and persistence. Partner with Success Center and other units across the ASU Enterprise to promote proactive outreach campaigns tailored to specific student groups, such as those nearing degree completion, non-enrolled students, or those needing additional support. General Responsibilities Assume or coordinate other duties or projects as assigned or directed. Desired Qualifications Experience with Marketing Cloud, inclusive of Journey Builder, is highly desired. Demonstrated proficiency creating mobile responsive email communications and templates using HTML, CSS, and AMPScript. Demonstrated willingness to adopt AI coding tools such as Claude Code to write, troubleshoot, and optimize AMPScript and other Marketing Cloud code. Evidence of leveraging Einstein Content Selection and other AI tools inside of Marketing Cloud. Experience documenting and visualizing communication experiences. Evidence of strong organization skills and capable of handling multiple projects simultaneously. Experience with CRM systems such as Salesforce and project management systems such as JIRA. Experience developing, executing and analyzing marketing campaigns utilizing 1:1 and mass communication tactics through email, SMS and other communication strategies within a higher education setting; or demonstrated understanding of the principles and practices that lead to conversion, persistence and success. Experience working effectively with others to ensure projects meet deadlines and budgets. Experience analyzing research data and translating raw information into actionable insights that can be easily understood and utilized by the entire organization. Demonstrated knowledge of Adobe Creative Cloud tools. Demonstrated ability to think creatively and strategically while handling complex issues; demonstrated passion for new technologies. Demonstrated ability to thrive, adapt and re-prioritize tasks in a fast-paced, ever-changing environment. Experience analyzing communication campaign effectiveness. Salary and Benefits $70,000 – $86,000 per year; DOE. Healthcare Financial Security Retirement Family Resources Tuition Reduction (Eligible ASU Employee, their dependents and spouse.) Discounts Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law. #J-18808-Ljbffr