Senior Creative Strategist

Senior, Creative Strategist Influential is an AI social data and conversion technology, as well as a Developer Partner of IBM Watson and a Facebook Marketing Partner. Utilizing a network of over 1,000,000 social media influencers as a tactic for distribution, Influential runs both native and paid campaigns on Facebook, Instagram, Snapchat, Twitter, and YouTube for Fortune 500 brands including Walmart, McDonald's, Pepsi, Nestlé, General Mills, Toyota, Samsung, Sony Pictures and many more. Influential is the only company that can track deterministic one-to-one in-store foot traffic and sales attribution from paid influencer posts, as well as TV tune-in lift and attribution. Influential is a strategic partner of WME and Oracle's Moat and has offices in Beverly Hills, New York City, and Las Vegas. Responsibilities Lead creative ideation and concept development across key clients and Publicis Groupe partnerships. Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas. Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment. Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence. Deliver polished, insight-backed proposals for Associate Director review and support client presentations. Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development. Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations. Stay current on creator, category, and platform trends to inform new creative approaches and innovation. Qualifications 4+ years in creative strategy, brand storytelling, or influencer/creator marketing. Strong background in developing integrated, data-informed creative concepts. Proven ability to support client proposals and contribute to cross-functional collaboration. Excellent presentation and storytelling skills, both visual and verbal. Deep understanding of social platforms, creator culture, and audience behavior. Experience coaching or mentoring peers in a collaborative team environment. Compensation Range: $85,000 - $100,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Digitas