Strategic Communications Specialist II - Communications Department

American Federation of State, County, and Municipal Employees

Strategic Communications Specialist II
Communications Department

Based in Regional Offices or Headquarters

Strategic Communications Specialist II
Communications Department
Location: Regional Offices or Headquarters
United Staff Union – Grade 9
Salary Range: $97,652 – $146,488

This position is responsible for the communications strategy and implementation of the national union’s major organizing, contract, legislative, political and other priority campaigns. This includes developing plans and creating print, digital, and press materials, videos and other assets. Works closely with international staff, affiliate staff, unorganized workers and members. Provides communications training for staff and affiliates.

DUTIES:

• Assists in developing and driving comprehensive communications strategies for organizing, contract, legislative, electoral and other priority campaigns in coordination with national union staff and affiliates. 
• Drafts communications plans with clearly defined and measurable goals, messaging, tactics, and timelines.
• Drafts campaign messaging and talking points. 
• Drafts copy and design of campaign communications, including leaflets, brochures, direct mail pieces, social media and other online content, phone scripts, videos and other assets.
• Assists with driving earned media, including conceiving and holding events such as press conferences and actions; also drafts op-eds and letters. 
• Assists in developing and executing comprehensive online campaigns that engage members and potential members, utilizing a range of channels (websites, email, social media, texting, etc.).
• Assists with trainings on campaign messages, digital tools and communications best practices for campaign staff, members, volunteer organizers and others.
• Assists with worker mobilization as well as community and political outreach efforts associated with targeted campaigns.
• Supports enhancing communications capacity of affiliates.
• Performs other duties as required to support the department and its mission.

REQUIREMENTS: 
Education and Experience:
Graduation from an accredited four-year college or university with course work in labor relations, communications, political science or liberal arts and a minimum of five (5) years of experience in advocacy communications for labor, political or community organizing campaigns, or an equivalent combination of education and experience that provides the following required knowledge, skills and abilities:

Skills:

• Experience developing and implementing creative and multi-dimensional communications strategies, including identifying and creating opportunities to drive messages.
• Knowledge of and experience with earned media and media relations.
• Experience running multi-channel digital campaigns and knowledge of digital media platforms including web content management systems, email tools, social media, etc.
• Experience with design and video editing tools, such Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere).
• Excellent verbal and written communications skills; and ability to write and create leaflets, brochures, direct mail pieces, video scripts and other materials.
• Ability to develop a campaign message and enforce message discipline in fast-paced campaigns.
• Ability to analyze research data and make logical conclusions.
• Ability to set priorities, work under pressure, handle multiple projects simultaneously, meet established deadlines, and use initiative to execute projects that may be vaguely defined.
• Must thrive in an environment with tight deadlines, changing priorities, high-pressure and irregular hours.
• Requires a high level of judgment and ability to take initiative and work independently.
• Ability to communicate in a foreign language is desirable. 

Travel and work hours:

• Extensive travel, extended work hours, including weekends may be required.
• Valid driver’s license required.

To Apply:
Please submit résumé and cover letter to View email address on us.fitly.work .

Posting Date: September 23, 2026

AFSCME is an equal opportunity employer, and, as such, does not discriminate against an employee or applicant on the basis of race, creed, color, age, sex, national origin, marital status, sexual orientation, gender identity, religious affiliation, disability, or any other classification protected from discrimination under applicable law.

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