Commerce Retail Media Lead

Job Description

Job Description

We are PMG

PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek's Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age's Best Places to Work for 11 consecutive years.

Who You Will Be Working With

At PMG, you'll lead alongside strategists, channel experts, analysts, and creatives who believe great results start with great partnerships. You'll guide cross-channel planning and connect the dots between audience, creative, and measurement—always with a supportive team ready to test, learn, and build on what works.

You'll partner closely with client stakeholders and PMG leaders, shaping roadmaps, sharing insights, and helping teams operate with clarity and confidence. You'll also mentor teammates, create space for new ideas, and champion thoughtful process improvements that raise the bar for everyone.

If you're excited to lead with empathy, collaborate deeply, and drive meaningful growth through connected retail media, you'll thrive here.

As a Commerce Retail Media Lead, if you're excited about building strong client relationships, collaborating across teams, and helping brands achieve meaningful growth through smart, connected media, this is the place to do your best work.

What You Will Be Doing:

• Lead end-to-end retail media strategy across multiple accounts, translating business objectives into full-funnel media plans that drive measurable outcomes (e.g., revenue growth, ROAS efficiency, new-to-brand acquisition).
• Direct execution of high-budget search and display programs across retail platforms, ensuring precise pacing, advanced audience targeting, and seamless creative deployment to maximize performance and minimize waste.
• Coach and guide junior team members on campaign architecture, QA rigor, and forecasting methodologies; elevate team output quality and build scalable best practices across accounts.
• Own senior client relationships by leading strategic media discussions and delivering clear, insight-driven performance narratives that influence investment decisions and long-term growth planning.
• Collaborate with platform representatives to identify, test, and scale beta opportunities and emerging ad formats; design structured experiments to validate impact and unlock competitive advantages.
• Partner cross-functionally with Retail Operations to align media investments with inventory levels, pricing strategies, and PDP optimization—ensuring media efficiency and conversion readiness across the customer journey.

What You Will Bring:

• Proven experience leading the end-to-end development and execution of multi-channel retail media strategies, connecting upper- and lower-funnel tactics to drive measurable business outcomes (e.g., revenue growth, ROAS, new-to-brand acquisition).
• Hands-on ownership of campaign optimization across retail platforms, with a track record of refining audience targeting and bid strategies to improve efficiency and scale performance.
• Demonstrated responsibility for budget planning and allocation across campaigns or accounts, including forecasting, pacing oversight, and reallocating investments based on performance insights.
• Experience leveraging Amazon Marketing Cloud (AMC) or similar advanced analytics tools to uncover insights (e.g., path-to-conversion, audience behavior) and translate them into actionable media strategies.
• History of working cross-functionally with internal teams (analytics, creative, retail operations) and external partners, ensuring alignment between media strategy and broader business goals.
• Exposure to beta programs, new ad formats, or platform innovations, with experience testing, evaluating performance, and scaling successful initiatives into ongoing campaign strategy.

What We Offer

Performance-Based Rewards: Your impact should be part of your reward. This role is eligible for PMG's annual bonus program—a standout part of our total compensation offering and an opportunity to share in our success. Bonus awards are informed by individual impact and performance, as well as team and company results, and are subject to applicable program terms.

Professional Development: Keep growing through learning and development programs, mentorship opportunities, and support for career advancement.

Generous Time Off: Take the time you need to recharge, connect with loved ones, and enjoy life outside work.

Parental Leave: Receive paid parental leave during life's important family moments.

Retirement Benefits: Build for your future with competitive retirement benefits, including employer contributions or matching where applicable.

Fertility and Family Support: Access fertility and family-building benefits for eligible employees and their spouses or partners.

Healthcare: Choose from medical, dental, and vision coverage designed to support you and your family.

Pet Insurance: Access optional coverage for the four-legged members of your family.

Lifestyle Spending Account: Receive company-funded support for eligible health and well-being expenses.

Commuter Benefits: Access support for your commute where available.

Volunteering Opportunities: Receive eight paid hours each year to give back to your community.

AI Tools and Training: Access enterprise AI tools and ongoing training that helps PMGers use AI effectively, creatively, and responsibly.

Our benefits and compensation programs may vary by location and eligibility and are subject to applicable plan terms. We'll share full details during the hiring process.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.