Creative Director

Shape the Vision. Elevate Dealer Performance. Bring Learning to Life.

The Creative Director - Automotive Sales Training is a senior leader responsible for shaping and delivering high-impact sales training programs that improve dealership performance and customer experience.

This role blends strategy, instructional design, and hands-on creative development -leading the vision while actively contributing to the creation of engaging, performance-driven learning solutions.

You'll partner closely with stakeholders to translate business priorities into compelling training and coaching experiences across facilitated, digital, and video-based learning .

What You'll Do

• Define and drive the overall sales training strategy , aligned to business goals, dealer performance, and brand standards
• Partner with stakeholders to identify performance gaps and design scalable, results-driven training solutions
• Lead the design and development of ILT, virtual, and video-based training content
• Create high-impact presentations and visual storytelling assets using tools like Adobe Creative Suite
• Ensure training programs are engaging, practical, and aligned to real dealership and customer scenarios
• Oversee curriculum development across roles, ensuring consistency and scalability
• Present program strategies, updates, and results to stakeholders at all levels
• Establish quality standards and continuously improve programs based on feedback and performance data
• Drive innovation by incorporating modern learning practices and technologies

What Makes You a Great Fit

• 6+ years of experience in learning & development, instructional design, or training strategy , ideally in automotive sales or dealer environments
• Experience developing sales enablement or dealer-facing training programs
• Strong background in creative development with hands-on experience building presentations and visual content
• Proficiency in Adobe Creative Suite, video tools, and PowerPoint
• Deep understanding of adult learning principles and performance-based training
• Strong communication and executive presence-comfortable presenting to senior stakeholders
• Ability to influence cross-functional teams and drive alignment without direct authority
• Highly organized, self-driven, and able to manage multiple priorities simultaneously
• Passion for developing people and improving dealership performance

Why This Role Matters

This role directly shapes how dealership teams sell, engage customers, and represent the brand. Your ability to combine strategy, creativity, and execution will elevate training quality, drive performance, and create a consistent, world-class sales experience.