Vice President, Director of Social Intelligence and Measurement

Agency: Omnicom Public Relations

Job Function:

Consulting

Job Subfunction:

Business and Change Consulting

Job Description:

Position Overview

Methods+Mastery has an immediate opening for a talented, experienced Vice President, Director of Social Intelligence and Measurement. In this senior leadership role within our Insights & Analytics team, you will act as the vital bridge between our analysts, strategists, and Fortune 50 clients. You will help our clients maximize their marketing and communications efforts through research, measurement methodology, and media monitoring/reporting across a variety of global social and earned media campaigns.

We are looking for an entrepreneurial, naturally curious leader who can seamlessly translate complex data concepts into impactful business intelligence and clear, layman's terms for client stakeholders. The goal for this role is to create new intelligence offerings for our clients and to make current measurement frameworks more efficient, scaled, automated, and accurate. Our team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations.

Our team is growing at an amazing rate, and this is an opportunity to produce work for top clients in an entrepreneurial and collaborative environment that values team above all. We do great work – and hire only great people, too.

Methods+Mastery is actively committed to increasing our team’s diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We firmly believe a team of many diverse perspectives not only makes Methods+Mastery a better place to work, it is also critically important for producing creative and thoughtful work that represents the world we live in. To that end, we strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.

Key Responsibilities

1. Client Leadership & Strategic Measurement

• Strategic Delivery: A senior leadership role on the Insights & Analytics team that leads work end to end, from interrogating client briefs to developing methodologies and managing budgets, to leading project teams and delivering impactful business intelligence and recommendations in a variety of formats.
• KPI & Framework Architecture: Act as a client and project lead analyst to develop goals, KPIs, and overarching measurement methodologies across earned, owned, and paid social channels.
• Comprehensive Reporting Deliverables: Deliver high-impact performance reports, cultural and trend analyses, audience profiles, and influencer assessments to inform and drive business objectives and decision-making.
• Consultative Advisory: Consult clients with a strong POV on the marketing intelligence industry, its trends, and best practices.

2. Solution Design & Intelligence Analysis

• Data Storytelling: Deliver clear, concise business intelligence. You will quickly spot patterns and surface actionable insights by distilling complex data into stories supported by KPIs and visualizations, dashboards, or scorecards.
• Crisis & Event Intelligence: Architect real-time listening and monitoring protocols for brand events, product launches, and crisis mitigation.
• Innovation & Trends: Stay current with the latest social measurement trends, as well as relevant industry trends. Eager to contribute to innovation planning and team leadership for the Insights & Analytics practice.

3. Team Leadership & Collaboration

• People Management & Mentorship: Lead, manage, and mentor junior and mid-level analysts; apply industry best practices; and develop team training modules.
• Cross-Functional Collaboration: Work as a collaborative, decisive partner and liaison across all parties, including clients, vendors, creative staff, strategists, and operations. Ensure long-term client success by overseeing technical enablement and training client and internal teams to interpret new reports and dashboards.

Qualifications

Must-Haves:

• Experience: 10+ years of total experience gained in digital marketing measurement, social analytics, or business intelligence reporting.
• Consulting & Scoping Skills: Ability to understand client business needs and objectives and develop tailored project proposals, including methodologies, team roles, and budget.
• Analytical Command: Strong analytical skills; must be an expert in analyzing and interpreting social-related data from standard software packages and client databases (e.g., Brandwatch, Talkwalker, Meltwater, Sprinklr, etc.).
• Measurement & Benchmarking: Demonstrated expertise with measurement, benchmarking methodologies, cross-channel social metrics, and advanced data interpretation in Excel or Google Sheets.
• Leadership Execution: Proven track record of leading analyst teams on digital measurement, social analytics, and intelligence reporting/research projects from scoping to executive presentation.
• Data Storytelling: Ability to quickly spot patterns and surface actionable insights by distilling complex data. Experience writing and presenting clear and concise deliverables for clients that summarize data insights, outcomes, implications, and recommendations.
• Communication: Excellent verbal and written communication skills to effectively communicate project parameters, status updates, and outcomes to internal and external stakeholders.
• Pragmatic AI Implementation: Experience integrating generative AI tools and automated prompting into research and reporting workflows to enhance turnaround times while protecting analytical rigor, quality, and integrity.
• Dashboarding: Experience with dashboarding tools such as Tableau, Google Looker Studio, or Microsoft Power BI.

Nice-to-Haves:

• Media & Consumer Intelligence: Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip. Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
• Web Analytics: Experience with Google Analytics or other web analytics tools.
• Paid Media & Influencer Measurement: Experience evaluating paid media / social boosting programs and measuring influencer campaign performance.

The anticipated salary range for this position is $107,000 - $165,000.

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available.

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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