Product Marketing Lead

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values - honesty, integrity, loyalty and service - define how we treat each other and our members. Be part of what truly makes us special and impactful.

We are proud to support active-duty military spouses. USAA roles may offer remote or hybrid flexibility for active-duty military spouses consistent with applicable policy and business needs.

The Opportunity

The P&C Insurance Marketing team is a key growth driver for USAA, dedicated to advancing our mission of serving the military community and their families. We create data-driven marketing strategies and campaigns that reflect our brand, differentiate our products, and drive member acquisition and business growth.

As a Product Marketing Lead supporting the Property & Casualty (P&C) Insurance business, you will work closely with business stakeholders and across Marketing functions to drive desired business results and outcomes for USAA's core P&C products (Auto, Homeowners and Renters). You will be responsible for understanding business performance insights and translating them into actionable marketing activities at both national and regional levels. You will leverage data, competitive insights, and performance analytics to inform decision-making and storytelling to gain alignment across peers for key marketing initiatives.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Tampa, FL, or Chesapeake, VA.

Relocation assistance is not available for this position.

What you'll do:

• Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
• Leads the development and implementation of marketing plans and campaigns to build and deepen USAA's relationship with existing members, and drive acquisition of new members.
• Provides input into the management of the marketing budget allocations across products and channels to deliver sustainable growth at efficient Cost per Account (CPAs) at scale.
• Leads the development of the digital acquisition experience, lead adoption of new ways of working, and leverage storytelling to drive understanding & adoption of change.
• Models behaviors that support and embrace safe & sound business practices at scale.
• Knowledge of product related regulations, and risk and compliance requirements.
• Leverages external knowledge regarding the digital space, and networks with external partners to inspire out-of-box thinking.
• Keep USAA brand and mission to serve the military community at the forefront of new marketing practice.
• Provides coaching and training to team members.
• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's degree; OR 4 years of relevant education and/or experience.
• 8 years of relevant work experience in financial services with hands-on experience in conversion channels (i.e.: Paid Search, Affiliates, Direct Mail).
• Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
• Strong business acumen in the areas of business operations, industry practices and emerging trends.
• Ability to seek and analyze data from variety of resources to support marketing decisions and alignment with key stakeholders.
• Proficiency in Product Marketing, including providing input into growth objectives, developing marketing plans, performance reporting, and driving incremental growth consumer definition, situation assessment, financial analysis, and marketing strategy.
• Understanding of specific laws and rules that govern consumer products.
• Demonstrated proficiency with marketing data analytics, including the ability to analyze and evaluate information.
• Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.
• Ability to exercise appropriate judgment by using information and knowledge to make timely, effective decisions.
• Ability to work independently and with minimal supervision.
• Ability to adjust scope or resources as appropriate, mitigating potential risk to projects.

What sets you apart:

• Deep knowledge of Personal Lines insurance products, including Auto and Property lines of business, competitive positioning, and regional market dynamics; working knowledge of underwriting principles and pricing strategies.
• Proven experience developing and executing product marketing strategies that drive profitable growth, customer acquisition, retention and market share.
• Demonstrated success managing product lifecycle activities including product launches, market segmentation, and go-to-market planning.
• Strong strategic thinking and analytical skills, with the ability to translate customer insights, market research, competitive intelligence and performance data into actionable business strategies.
• Executive-level content development and data lead storytelling, connecting marketing performance to business results.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple teams within P&C Marketing and across the Association in a fast-paced, matrixed environment.
• Experience working in an Agile environment to prioritize work and achieve business objectives.

Compensation range: The salary range for this position is: $143,320 - $273,930

USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.).

Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location.


Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.

The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.

Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, visit our benefits page on USAAjobs.com.

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.


USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.