Marketing Program Manager
Macerich
Great people make great properties. As an owner, operator and developer of thriving retail centers in the nation’s top markets, Macerich offers opportunities to work, grow and develop your unique talents. Apply now to help us shape the future of retail real estate while building a meaningful, rewarding and balanced career.
About the Role: The Program Manager drives the development and execution of strategic, portfolio-level marketing initiatives that advance the Company’s property business plans. This role leads and partners with Marketing Managers at select properties to create and deliver Strategic Marketing Initiatives aligned to each property’s 5-Year Plan (5YP), ensuring priorities are translated into actionable programs and measurable outcomes. The Program Manager also leads portfolio-wide foundational programming and other Property Marketing and management initiatives as directed. The Program Manager collaborates cross-functionally with Leasing, Development, Asset Management Marketing Services, and external agency partners to align stakeholders, optimize resources, and ensure consistent, high-quality execution. The successful candidate must be able to perform the essential functions of the position satisfactorily. If requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. What You Will Do: Strategic Marketing Initiatives Leadership (Select Properties):- Lead and partner with Marketing Managers at select properties to develop, execute, and deliver Strategic Marketing Initiatives (SMIs) aligned to each property’s 5Year Plan (5YP) and annual priorities.
- Guide SMI strategy development, execution planning, and ongoing accountability, including SMI recaps and post-initiative reporting of outcomes and learnings.
- Coordinate cross-functional inputs required to fulfill SMIs, partnering with Leasing, Development, Marketing Services, and external agency partners as appropriate to scope and timelines.
- Serve as Program Owner for an assigned portfolio-wide foundational, responsible for end-to-end program development, execution framework, and continuous improvement.
- Lead additional portfolio-wide Property Marketing and/or management initiatives as assigned, ensuring alignment to objectives, timelines, and execution readiness.
- In partnership with Marketing Services, external agency partners, and internal Corporate Communications and Digital teams, develop program strategy and create playbooks, toolkits, templates, and resources required for property execution.
- Communicate program requirements, timelines, and implementation guidance to Marketing Managers; support adoption and consistent execution across properties.
- Oversee and coordinate the development and production of program-related promotional and advertising assets, partnering with Marketing Services and external agency teams to deliver required assets aligned with brand standards, program objectives, and timelines. Produce program reporting and performance metrics to track progress, communicate outcomes, and inform optimization.
- Manage program workflows and project queues using Monday.com, assign tasks, monitor progress, and effectively prioritize multiple deliverables to meet deadlines.
- Maintain an organized, up-to-date library of program materials, resources, and reporting for company-wide access.
- Perform other duties as assigned.
- 2- 4 years of experience in marketing program management, preferably within a retail, shopping center or comparable retail real estate environment.
- Bachelor’s degree in Marketing, Business or a related field preferred.
- Proven ability to lead through influence, collaborate across teams and drive alignment with internal stakeholders and external agency partners.
- Strong project and process management skills; including prioritization, timeline management and operational execution in a fast-paced environment.
- Strategic thinker with a passion for innovation, collaboration and operational excellence.
- Strong analytical and reporting capabilities, including advanced Excel and PowerPoint skills.
- Proficiency with project management tools; experience with Monday.com preferred
- Best-in-class benefits with affordable employee contribution levels
- Paid time off, including vacation time, 12 paid holidays and 80 hours of sick time annually
- 401(k) match with immediate vesting
- Ability to purchase company stock at a 15% discount
- 24 paid volunteer hours and employer charitable match
- Employee Assistance Program
- Career-development resources
- Comprehensive wellness program including a ClassPass membership
- And more…
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For further information, please review the Know Your Rights notice from the Department of Labor.
Vacancy posted 3 days ago
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