Digital Analytics & Experimentation Product Manager

Software Guidance & Assistance, Inc., (SGA), is searching for a Digital Analytics & Experimentation Product Manager for a CONTRACT assignment with one of our premier Hospitality clients in Orlando, FL .
100% Remote in EST

Overview:
Our client is currently seeking a Digital Product Analytics Manager to join a dynamic business team responsible for driving rich and engaging digital products for our customers/owners.
Working within the Digital Product Team this role drives the measurement and analysis of digital product performance. Including holistically monitoring that our websites and mobile applications are driving the KPIs as intended, through data-driven decision making. The role will use data-driven decision making for gathering benchmark data to measure performance of new features and tracking that the feature is driving the intended results. As a vital member of the Digital Product team, you will be collaborating with the Digital Product team using this analysis to further iterate and refine new features to achieve the intended KPIs.
This role requires an entrepreneurial individual who is highly collaborative and can utilize analytical acumen to problem solve and drive measurable impact. This candidate needs to be proactive, quickly moving from information gathering to analysis to action, often in partnership with teams and leaders within multiple areas of the organization.

Responsibilities :

• Map out and execute optimization strategy for client digital products.
• Suggest, define and develop relevant a/b/n experiments to maximize consumer experience and conversion.
• Work with analytics to ensure optimization decisions and ongoing improvements can be tracked and validated on an ongoing basis.
• Manage and drive ongoing improvements to our configurable toolset such as, FullStory, Quantum Metrics, Firebase, AppDynamics, with a focus on optimizing conversion, and engagement.
• Understand and optimize conversion paths with the goal of increasing online reservations, sales and profit.
• Accountable for reporting on the quality, UI performance and application health.
• Be the advocate for our websites - highlighting the product winners, losers and missed opportunities to the wider organization.
• Identify KPIs and create measurement strategies for new product features or enhancements
• Work with the Digital Product team to influence product enhancements to be added to the roadmap.
• Work closely with other internal teams to ensure new features developed align with wider cross-channel campaigns are translating into tangible, logical site experiences.
• Work closely with other internal teams - including CRM, Application Performance, Product Management and consumer Insights - to ensure proper reporting, NFR's and alerts are set up to measure performance.
• Support Business case development for new digital capital projects.
• Partner with Marketing teams to understand any campaigns to understand product impact.

Required Skills :

• BA/BS Marketing, Business, Computer Science, or Engineering. Technical undergraduate education with business/product management professional experience will be considered.
• Experience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principles.
• 3-7 years digital merchandising/ecommerce/product marketing experience
• 2-3 years of experience translating business strategy into actionable optimized experiences online
• 2-3 years of working in testing platforms, configuring, launching and measuring results
• 2-3 years of experience in digital marketing or digital analytics
• 5-7 years of Digital Product Analytics experience
• Experience writing SQL and querying cloud data warehouses (e.g., Snowflake), with a working understanding of basic coding principles.
• Familiarity with version control and GitHub for managing and collaborating on code is a plus.
• Experience with Microsoft Suite
• Experience in mining clickstream data
• Experience in configuring and managing analytics tools, such as FullStory, Quantum Metrics
• Experience using testing tools (Optimizely, Dynamic Yield, Adobe Target)
• Experience using AI tools and agents (Claude, OpenAI, etc.)
• Experience in analyzing customer behavior and feedback
• Experience with Content Management System (CMS)
• Experience using project management tools (Jira, Basecamp, VersionOne, etc.)
• Strong knowledge of web design, usability and user testing
• Strong understanding of Scrum application development
• High level of day to day business acumen
• Strong analytical skills
• Demonstrated presentation, verbal and written skills
• Ability to thrive in a cross-functional environment while juggling multiple responsibilities.
• Strong teamwork skills with ability to listen and contribute as a positive and solution oriented team player
• Ability to think creatively and outside the box
• Proven track record of driving change and implementing process improvement

Preferred Skills :

• Familiarity with version control and GitHub for managing and collaborating on code is a plus.

SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business. Our mission: to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it. You'll join a diverse team built on these core values: customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

SGA is an Equal Opportunity Employer and does not discriminate on the basis of Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, and our services, programs, and activities. Please visit our company EEO page to request an accommodation or assistance regarding our policy. #LI-JM1