Media Strategist

Overview Media Planning & Strategy: Assists in the development and implement media strategies that align with the company's marketing objectives, seasonal campaigns, and promotional activities Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc. Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies. Collaboration & Coordination: Work closely with the media agency and cross functional teams to ensure media plans are implemented accurately Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness. Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners. Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy. Qualifications Bachelor's Degree in Advertising, Marketing or Communications 5-7 years of experience in Omnichannel Media planning and/or buying Microsoft Outlook Microsoft Excel Microsoft Word Microsoft PowerPoint Media buying self-service platforms Excellent written & verbal communication skills Execution skills Self-motivated & results oriented Detailed-oriented Ability to work in fast-paced environment Collaborative #J-18808-Ljbffr