Senior Web Marketing Manager

Job Title

The Client Global Business Solutions Group (GBSG) is responsible for generating over half of Client global revenue. Flagship brands, and our vision is to be the connected E2E platform that small and medium-sized businesses rely on every day to run and grow their businesses — doubling their revenue and profitability. GBSG is uniquely positioned to be the source of truth by addressing fundamental customer needs of finding customers, getting paid, getting access to capital, accessing expert advice, remaining compliant and organized, and getting their work done. The QuickBooks Web Marketing team is seeking an experienced digital marketer to support Workforce Solutions (Payroll) and Payments to serve customer engagement, services attach, and revenue growth. You will partner with Product Marketing Managers and Integrated Marketing to develop the strategy and drive flawless execution of tests and launches to ship impactful web experiences for these Services. This role will be part of the US QuickBooks.com Web Marketing team, under Acquisition / Marketing Services.

Core responsibilities include:

• Own the E2E Web Experience: Dive into the web data and current experiences to understand what is working and where there are opportunities to improve engagement and conversion
• Use tools such as FullStory to analyze behavior, and dashboards to track web KPIs such as bounce rate, CTR, and conversion rate. Ensure connection between paid campaigns to tailored audience and campaign specific mobile landing pages. Implement mobile-first indexing best practices, and optimize keyword strategies and content for SEO/GEO/AEO
• Bring Product Experience to Life: Partner with PMM to understand the target audiences, features, and customer benefits to support campaigns, product launches, and ensure messaging is compelling and relevant throughout web journeys
• Translate opportunities into a high-velocity testing roadmap: Make clear prioritization calls using appropriate quantitative and qualitative measures, and drive alignment across stakeholders, including defining a small set of critical KPIs that measure the right outcomes
• Run experiments to increase engagement and CRO to deliver on Workforce and Payments attach sign ups
• Drive Strategy and Innovation: Leverage market trends, customer insights, and competitive analysis to define the strategy and deliver the benefit on our web platform
• Champion the Customer: Deeply understand the needs of small and mid-market businesses, translating those insights into delightful and Client web experiences
• Understand who is arriving from which channels, and create appropriate journeys based on intent.
• Be a Team Player: Work closely with Product Marketing Managers, Engineers, Web Operations, Design, SEO, Marketing Partners, and Analytics to align strategies and decisions

**Only those lawfully authorized to work in the designated country associated with the position will be considered.**

**Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.**