(USA) Senior Manager, Product Marketing - International Marketplace

(USA) Senior Manager, Product Marketing - International Marketplace

Multiple locations Regular/ Permanent Salaried

Position Summary...

What you'll do...

Role summary: The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market growth. This role requires expertise in market research, data analysis, and cross-functional collaboration to develop and execute effective marketing plans. The position involves influencing stakeholders, delivering compelling presentations, and guiding end-user training programs. By leveraging insights and fostering strong partnerships, the Senior Manager supports business objectives and enhances product positioning. This leadership role demands a commitment to integrity, continuous improvement, and the ability to navigate complex challenges while advancing organizational goals. About the team: Our team connects global product strategy to real-world launches across Canada, Mexico, and Chile. We develop clear messaging, plan go-to-market strategies, and monitor feature adoption to drive success with customers and sellers. Collaborating across functions, we leverage market research and stakeholder insights to align efforts and optimize outcomes. The team supports end-user training and marketing communications to ensure effective product awareness and adoption. Focused on delivering measurable results, we maintain strong partnerships and use data-driven approaches to enhance product positioning and business impact in dynamic markets.

What you'll do:

• Lead cross-functional collaboration to develop and execute comprehensive product marketing strategies aligned with business objectives.
• Conduct market research and analyze data to identify trends, customer needs, and competitive positioning.
• Influence and advise stakeholders by presenting clear, data-driven insights and recommendations.
• Oversee the creation and delivery of product training, demos, and marketing communications to enhance product adoption.
• Manage key performance indicators to measure marketing effectiveness and optimize campaigns.
• Build and maintain strong partnerships internally and externally to support product initiatives and growth.

What you'll bring:

• Proven expertise in market research methodologies and data analysis to generate actionable insights.
• Strong skills in cross-functional collaboration and stakeholder management to drive alignment and influence outcomes.
• Experience in developing and executing global marketing strategies with measurable KPIs.
• Ability to design and deliver effective product training and marketing communications.
• Exceptional communication skills, including the ability to present complex information clearly and persuasively.
• Demonstrated leadership in coaching and mentoring teams to achieve business objectives.
• Commitment to ethical standards and maintaining integrity in all business interactions.

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Masters: Business Administration

Primary Location...

703 Associate Dr, Bentonville, AR 72716, United States of America Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.