Paid Media Strategist, TikTok

Responsibilities Support the paid media strategy and execution of our TikTok Shop and TikTok LIVE initiatives, optimizing campaigns through data‑driven insights. Drive revenue, ROAS, and customer acquisition across QVC and HSN on TikTok Shop. Support promotional campaigns that drive awareness, traffic, and conversion for the TikTok LIVE program. Collaborate with cross‑functional teams, vendors, and ad agencies to align on strategy, planning and execution. Own creative briefing and development for paid and organic content, ensuring brand guidelines and best practices are met. Explore new business opportunities to drive customer acquisition, LIVE traffic, and revenue growth. Develop and implement targeting and segmentation strategies with a test and learn mindset. Develop KPI benchmarks and analyze campaign performance to support marketing objectives such as ROI, revenue and LIVE views. Manage content calendar for organic social in partnership with cross‑functional stakeholders. Identify and support process improvements for daily tasks and ongoing workstreams. Share best practices and provide day‑to‑day guidance to junior team members as needed. Requirements 2‑4+ years in digital, social, programmatic or relevant paid media marketing experience across both brand and performance objectives. Experience with TikTok Ads Manager or similar paid social advertising platforms. Experience with TikTok LIVE, or strong transferable experience supporting livestream on another major platform. Understanding of organic social best practices and content calendar management. Comfort working with data to understand what is driving performance and to inform smart, testable optimizations. Strong copywriting skills and understanding of legal/compliance guidelines and processes. Exceptional project management skills, with a strong attention to detail and sound judgment in decision making. Strong collaboration and communication skills, with the ability to work well across creative, merchandising, production, analytics, and operations teams. Bachelor's degree in marketing, communications, e‑commerce, merchandising, or a related field, or equivalent experience. #J-18808-Ljbffr Jobtailor