Channel Marketing Specialist

Channel Marketing Specialist

The Channel Marketing Specialist role drives winning marketing programs to increase ASUS' market share in North America. The Channel Marketing Specialist supports the development and execution of marketing strategies aimed at driving sales and expanding the reach of ASUS products through channel partners, distributors, and partner marketing initiatives.

This role works closely with the sales team to develop, drive, grow, and expand sales through marketing programs, channel programs, MDF activities, trade shows, partner events, joint promotions, and other channel initiatives. The position collaborates with internal teams and external partners to create and implement marketing campaigns, materials, and resources that support business growth and strengthen partner relationships.

Essential Duties and Responsibilities:

• Assist in planning and executing marketing campaigns targeting channel partners to generate leads, increase brand awareness, and drive sales.
• Develop and maintain strong relationships with key partners by providing updates on product launches, campaigns, and promotional opportunities.
• Understand business objectives and growth plans and proactively develop marketing programs and initiatives to increase ASUS business in North America.
• Coordinate and deliver training sessions or webinars to educate partners on new products, marketing programs, and sales tactics.
• Ensure partners are well-equipped with the knowledge and resources necessary to effectively promote ASUS products.
• Localize, customize, and assist in developing sales and marketing tools for channel customers.
• Execute and administer channel marketing programs and partner programs while monitoring, recording, and analyzing ROI.
• Support trade shows, partner events, commercial events, webinars, sales training sessions, and MDF marketing activities.
• Perform other duties as assigned.

Knowledge and Skills:

• Strong written and verbal communication skills with the ability to develop compelling marketing materials.
• Working knowledge of Microsoft Office, Outlook, Google for Work, and Salesforce.com.
• Understanding of the technology ecosystem and channel business preferred.
• Strong initiative with the ability to work independently or collaboratively in a fast-paced environment.
• Ability to build strong rapport with customers and partners.
• Strong negotiation and relationship management skills.
• Strong organizational and priority-setting skills with the ability to multitask in a dynamic environment.
• Excellent written and verbal communication skills in English.

Required Qualifications:

• Bachelor's degree (B.S. or B.A.) in Marketing, Business, Communications, or a related field.
• 2+ years of B2B marketing experience in channel marketing, product marketing, digital marketing, or related fields.

Preferred Qualifications:

• Experience in technology or consumer electronics industries.
• Experience supporting channel programs, partner marketing programs, or trade shows/event marketing initiatives.
• Experience with digital marketing, eCommerce, or social media marketing is a plus.

Working Conditions:

• Office Only: Typically works in an office environment.
• Requires sitting, operating a computer keyboard, telephone, and other office equipment for extended periods of time.
• 30% travel, domestically and to Canada.
• Must have flexibility for occasional weekend work for events.

$70,304 – $90,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our comprehensive employee benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k). ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.