Digital Strategist (Milwaukee)

Ascedia is seeking a Digital Strategist to join our team.

We are looking for a data-driven, innovative digital strategy professional with a desire to learn and grow in a supportive, employee-first work environment. If you are seeking an opportunity to have an impact, to take the lead on capturing opportunities, and to have your voice heard and opinions valued, Ascedia is the right place for you.

As a Digital Strategist, you will have the opportunity to help shape innovative strategies for our clients while working across a diverse range of industries and initiatives. You will be responsible for developing and executing digital strategies that align with business goals and deliver measurable results, by collaborating with internal teams and clients to create data-driven, results-oriented initiatives that drive brand awareness, engagement and conversions.

At Ascedia, we focus on goals, method, and impact. Our approach is flexible but driven by strategy, collaboration, and validation. We are results-oriented and devoted to delivering positive business outcomes for our clients.

Key Responsibilities:

Data Reporting and Analysis

• Collect, analyze and interpret large sets of data using Google Analytics 4, Google Search Console, SEMrush, and other reporting software to identify traffic and user behavior trends, insights related to website traffic acquisition and performance, and continuous improvement recommendations
• Develop and implement measurement strategies for tracking user behavior and conversion rates
• Create and maintain custom reports and dashboards to visualize data and communicate insights to stakeholders to drive informed decision-making and action
• Respond to ad-hoc data requests and provide analysis for review and/or immediate decision-making
• Collaborate with internal marketing, design, and development teams and external partners to ensure tracking and reporting requirements are met

Strategy Development, Research and Innovation

• Develop and implement comprehensive digital strategies across various platforms and tactics (SEO, email, social media, content marketing, etc.) to drive growth and engagement, and outline roadmaps and action plans that drive results
• Conduct user testing, A/B testing, heatmapping and other data-driven experiments to optimize website and enhance user experience
• Conduct market research, competitive analysis, and consumer insights to inform strategic decisions
• Identify key target audiences and create personalized strategies to engage, grow and convert them
• Stay current with industry developments and best practices in analytics, measurement, marketing trends, and technologies

Collaboration and Communication

• Proactively seek out opportunities for improvement and present ideas to clients
• Collaborate with internal teams to ensure the website’s design, features and functionality enhance usability and user experience
• Serve as strategic lead by proactively identifying improvement opportunities, developing execution plans, delegating tasks to team members, and reviewing and supporting them throughout execution
• Serve as the subject matter expert and effectively communicate data, research, findings, and recommendations to key stakeholders
• Execute across tactics including search engine optimization, email marketing, digital advertising, site optimizations, content creation, and other opportunities as they arise

Qualifications:

• 5+ years of experience in digital strategy and/or marketing
• Experience with and a passion for Google Analytics and data analysis, including setting up tracking and reporting frameworks for client websites
• Proficiency with digital marketing tools and platforms such as Google Analytics 4, Google Tag Manager, Google Looker Studio, SEMrush, Google Search Console, Screaming Frog, Salesforce, Google Ads, Meta Ads, and/or other tools to glean insights and assess performance
• Proven ability to effectively communicate findings and recommendations to clients, ensuring clarity, actionable insights, and alignment with goals and objectives
• Experience in travel and tourism, with an understanding of the industry, is beneficial but not required
• A high level of integrity, autonomy, and self-motivation

Benefits

• Flexible work environment
• Medical, Dental, Vision
• Health Savings Account and Flexible Spending Account available
• 401(k) program
• Smart, fun, and friendly coworkers
• Regular social events and happy hours
• Summer hours
• And more!