Director of Product Marketing

Director of Product Marketing


TimelyCare


TimelyCare delivers connected virtual care built for education, helping K12 schools, districts, colleges and universities ensure every student has the support they need to live well. Trusted by 800+ campuses and learning communities, TimelyCare surrounds students with support at all levels of need, from everyday well-being and skill-building to on-demand emotional support, coaching, counseling, psychiatry, medical care, basic needs assistance and crisis support. With URAC accreditations in Telehealth and AI in Health Care, a clinically governed provider network, peer-reviewed outcomes research and audited care quality, TimelyCare helps institutions reach students earlier, connect them to the right support and foster healthier learning communities.


The Role
TimelyCare is seeking a strategic and collaborative Director of Product Marketing to lead and scale the product marketing function, ensuring strong go-to-market execution, compelling positioning, and high-impact proposals that fuel both customer acquisition and retention.


The ideal candidate is a cross-functional leader who thrives at the intersection of product, sales, marketing, and strategy.


What You'll Do

Go-to-Market Leadership

• Own the end-to-end GTM process for new product launches and key feature enhancements.
• Guide customer segmentation, persona development, and campaign targeting strategies.
• Develop frameworks and tools that elevate the sales enablement function (e.g., messaging guides, battlecards, pitch decks).
• Support customer lifecycle strategies and contribute to retention-focused campaigns.

Market Intelligence & Insights

• Lead competitive analysis and synthesize insights to inform product positioning and differentiation.
• Champion the voice of the customer and surface market trends that inform roadmap and campaign planning.

Leadership & Team Development

• Lead and mentor a team of product marketers.
• Define and refine our product marketing strategy, aligning with GTM goals across new logo acquisition, expansion, and customer retention.
• Serve as a champion for leveraging AI-powered tools to streamline workflows, personalize communications, and accelerate content development.
• Partner closely with Product, Growth, Sales, and Customer Success to define value propositions, develop competitive positioning, and ensure strong internal alignment.
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals.

What You Bring

• At least 10 years of experience in product marketing, marketing strategy, or proposals, including 35 years in a leadership role.
• Bachelor's Degree in Marketing, Business, Communications or related field. Masters preferred.
• Experience working in higher education, K-12, edtech SaaS, or digital health strongly preferred.
• Proven ability to lead and scale high-performing teams.
• Experience working cross-functionally with Sales, Product, and Customer Success teams to execute strategic initiatives.
• Strong communicator with demonstrated success in messaging, positioning, and go-to-market planning.
• Exceptional organizational and project management skills; comfortable leading through ambiguity and shifting priorities.
• Data-driven mindset, with strong analytical skills.

Who You Are

• Passionate about health and wellbeing more accessible for students and institutions.
• A team builder who mentors and uplifts others.
• Highly collaborative, with excellent communication skills and the ability to build strong relationships and trust across teams and levels.
• Strategic thinker with the ability to balance vision with execution. Highly accountable.
• Comfortable navigating a fast-paced, remote first organization with evolving priorities, bringing creative, data-driven solutions to complex problems.
• Committed to diversity, equity, and inclusion, ensuring that marketing efforts reflect and support diverse student populations.

Benefits + Perks

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture

The salary range for this opportunity is $170,000-$180,000 per year, depending on education and experience. This is the base pay. You will be eligible for a discretionary bonus in addition to the base pay, to be discussed during the interview process.


TimelyCare provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.