Associate Vice President, Specialty & Wellness Marketing
Confidential
Associate Vice President, Specialty & Wellness Marketing
About the Company
Rapid-growing financial services organization
Industry
Financial Services
Type
Public Company
Founded
1932
Employees
10,001+
Categories
- Financial Services
- Consumer Lending
- Finance
- B2B
- Consulting & Professional Services
- B2C
- Banking
- Care Credit
- Carecredit
- Cooling and Heating
- Credit Cards & Transaction Processing
- Dayton
- General Electric
- Healthcare Financing
- Medical Financing
- My Synchrony
- Mysynchrony
- Personal Finance
- Pet Care Financing
- Private Security
- Retail Credit Card
- Synchrony
- Veterinary Financing
- Information Technology & Services
- Technology
- Retail Credit Cards
- Savings
- Synchrony Financial
- Insurance
- Venture Capital
- Consumer Financing
Specialties
- financial services
- consumer finance
- payments
- promotional financing
- installment lending
- savings products
- banking
- and online banking
Business Classifications
- SAAS
- B2B
About the Role
The Company is in search of an Associate Vice President for Specialty and Wellness Marketing. The successful candidate will be a dynamic and entrepreneurial marketer with a strong background in B2B and B2B2C marketing. This role is pivotal in driving growth across the specialty and wellness markets, with a focus on client-level and market-level marketing activation. The AVP will be responsible for developing and executing multi-channel marketing campaigns to enhance provider and location engagement, as well as to drive consumer applications, purchase volume, and retention. The role requires a strategic thinker who can lead end-to-end campaign execution, from planning to optimization, and who is adept at working with cross-functional teams to achieve business objectives. Applicants for the Associate Vice President position should have a Bachelor's degree or a high school diploma with at least 8 years of relevant marketing experience. A minimum of 4 years in developing and executing multi-channel marketing campaigns is essential, with a preference for those with a background in B2B2C marketing. The role demands a candidate with strong project management skills, the ability to influence without authority, and a proven track record in client-facing roles. Experience in healthcare, wellness, specialty services, or financial products marketing is a plus. The ideal candidate will be digitally savvy, with a working knowledge of paid media concepts, and have experience with marketing automation platforms. The role also requires the flexibility to travel and a commitment to a fast-paced, matrixed work environment.
Hiring Manager Title
VP, Specialty and Wellness
Functions
- Marketing
Vacancy posted 2 days ago
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