Business Intelligence (BI) Analyst

BI Analyst

HealthCentral is a health experience company reshaping how people understand and navigate life with chronic, serious, and rare conditions.

HealthCentral is looking for a BI Analyst to help build and evolve campaign performance data products across our healthcare media ecosystem. This role sits at the intersection of data, media, and storytelling—turning multi-source campaign data into clear, actionable insights for internal teams and clients.

This role reports to our Chief Product Officer. You'll work closely with Account Management, Product, and Analytics to standardize reporting, improve data pipelines, and help evolve how we measure and communicate performance across HCP and DTC campaigns.

Data Products & Insights

• Own the development of campaign performance data products (dashboards reporting frameworks, and insight layers)
• Translate complex, multisource data into clear decision-oriented insights and narratives
• Identify performance drivers, trends, and opportunities across campaigns, content, and audiences
• Evolve reporting from descriptive to diagnostic and prescriptive insights

Dashboarding & Data Modeling

• Design and maintain scalable BI dashboards for internal and client use
• Define and standardize core metrics, business logic, and calculation frameworks
• Integrate data from multiple sources (e.g., Sigma, Adobe Analytics, ad servers) into unified a unified reporting layer
• Pull and validate data from Sigma dashboards (core reporting layer)
• Work with teams to integrate data from sources like Adobe Analytics and ad servers (e.g., DFA/DCM)
• Help define and document data logic and calculation rules (e.g., exclusions, standardizing metrics)

Reporting Infrastructure & Automation

• Help transition reporting from manual workflows to automated, productized reporting systems
• Support development of AI-assisted reporting and insight generation workflows
• Ensure consistency and scalability across reporting templates and outputs
• Continuously improve data quality, validation processes, and system reliability

Cross-Functional Partnership

• Collaborate with product to share reporting experiences and client facing data tools
• Ensure data products effectively support client needs and use cases
• Work with Analytics/Engineering on data integrity, pipeline improvements, and enhancements
• Embed optimization insights into scalable reporting and dashboard experiences

Requirements

• 1-3 years in BI Analytics, digital marketing analytics, or data focused roles
• Experience working with campaign performance or user engagement data

Technical Skills

• Experience with BI tools (Sigma, Tableau, Looker, or similar)
• Familiarity with analytics platforms (Adobe Analytics or similar)
• Working knowledge of data modeling concepts and metric standardization
• Strong Excel skills

Analytical & Product Thinking

• Ability to move beyond reporting to insight generation and problem solving
• Strong attention to detail with a focus on data accuracy and consistency
• Curiosity for improving systems, not just outputs

Communication

• Ability to translate data into clear, actionable narratives for stakeholders
• Comfortable creating client-ready deliverables and dashboards
• Strong cross-functional collaboration skills

Nice to Have

• Experience in healthcare, pharma, or regulated industries
• Exposure to programmatic media, DSPs, or ad tech ecosystems
• Familiarity with AI tools or automation workflows in analytics
• Basic SQL knowledge

What Success Looks Like

• Scalable, reliable data products used across teams and by clients
• Standardized metrics and reporting frameworks across campaigns
• Faster, more automated reporting workflows
• Insights that directly influence campaign performance and client strategy

This is a unique opportunity to join a fast-paced, health experience company reshaping how people understand and navigate life with chronic, serious, and rare conditions. In addition to a competitive salary, rich health plans, and dynamic benefits package, our company offers the following:

• The culture: HealthCentral provides a welcoming, positive work environment. Thanks to our people, HealthCentral has been recognized as a Great Place To Work® certified company! Our company culture is our top priority and we are consistently evaluating ways to better support our employees and teams.
• The people: You can't have a great company culture without great people! You will work alongside talented, supportive, smart, and kind leaders and teams – people you can be proud to work with!
• The business: Work you can feel great about! This is an opportunity to provide individuals the tools and resources to become more engaged in their health and wellness. Our mission is to empower patients and caregivers with information and applications to efficiently navigate the healthcare landscape and, as a result, achieve better health through the use of our products and services.
• The perks: HealthCentral offers a flexible remote working culture allowing employees to work from agreed upon work locations. We offer competitive compensation, comprehensive medical/dental/vision benefits, 401K, 21 days PTO, 6 Wellness Days, 2 Volunteer Days, 2 Floating Holidays, and an extensive holiday schedule along with Summer Fridays.

HealthCentral is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Individuals seeking employment at HealthCentral are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

Please note if you are applying to position at HealthCentral, we will never ask for you to purchase equipment as a condition of employment or require any paperwork from you prior to an offer being extended within our Paylocity system. For any questions or inquiries, please contact our HR team directly at View email address on click.appcast.io.

Salary Description 65,000 - 75,000