General Manager

Job Description

Job Description

Benefits:

• Bonus based on performance
• Competitive salary
• Employee discounts
• Free uniforms
• Opportunity for advancement
• Training & development
• Wellness resources

Job Description:The Crunch General Manager will ensure the members receive the highest quality of service and facilities. He or She will be fully responsible for total performance, operational excellence, and member satisfaction. This role drives revenue growth, maximizes member retention, develops high-performing teams, and ensures every aspect of the club operates at the highest standard. The GM sets the tone, the pace, and the culture — leading from the front and ensuring the delivery of the Legendary Experience.

Reports to:  Regional Manager

 

Requirements: 

• 4 year college degree preferred
• management experience required
• Fitness management experience preferred
• Current Cardiopulmonary Resuscitation (CPR) required

 

Special Skills: 

• Excellent written and verbal communication
• Creative management techniques
• Strong organizational skills
• Strong leadership skills
• Strong administrative skills
• Strong customer service skills
• Strong computer skills

 

Responsibilities:  Sales & Revenue Leadership

• Own the Net Dues Growth and Total Revenue performance for the club
• Lead and coach all staff on the Crunch Sales System (Leads → Info Calls → Appointments → Tours → Closes → Kickoffs)
• Set daily, weekly, and monthly sales goals; hold team accountable for performance
• Monitor and drive high kickoff booking and show rates, aiming for ≥ 60% bookings and ≥ 40% shows
• Partner with the PTM, AGM, and corporate marketing to generate leads and convert them to long-term 
• members

Operational Excellence & Cleanliness Standards

• Be the guardian of the club’s operational and visual standards
• Conduct daily walkthroughs and weekly facility audits
• Ensure strict compliance with opening, mid-day, and closing checklists
• Maintain a facility that members consistently describe as “the cleanest, best-run gym they’ve ever 
• been to!”

Team Development & Onboarding

• Recruit, hire, and train top talent for all club positions
• Certify staff in sales scripting, service delivery, and operational checklists
• Provide ongoing coaching, performance reviews, and recognition
• Foster a culture of accountability, pride, and continuous improvement

Operations 

• Coordinate and work within club support functions of Fitness, Sales and Marketing, Accounting, Information Technology.
• Support personnel related problems or difficulties by following club procedure and documentation.
• Resolve member complaints in an expeditious and tactful manner following club procedure and documentation.
• Promote a professional and welcoming atmosphere that enhances the quality of service and care offered to the members.
• Ensure the club meets standards for cleanliness, maintenance, safety, and security.
• Conduct weekly detailed inspection of the club with the Maintenance Manager utilizing cleaning checklist and forward information to appreciate staff.
• Ensure visible maintenance items are repaired promptly, proper signage is posted and if possible out of service equipment removed from the floor.
• Reinforce to staff the cleanliness is everyone’s responsibility, not just the maintenance staff.
• Ensure proper inventory of maintenance parts.
• Track completion of opening/closing checklists, stage management, repair & maintenance log, locker log and cleaning checklist.
• Assist in the processing/submission and approval of payroll.

Leadership & Culture Building

• Lead daily huddles, track KPI dashboards, and make data-driven decisions
• Step into any role as needed to ensure smooth operations and excellent service
• Inspire, motivate, and hold team members to the highest standards
• Partner with all department heads to align on goals and drive unified execution

Delivering the Legendary Experience

• Personally ensure every member interaction is positive, engaging, and professional
• Hold the team accountable for maintaining energy, professionalism, and service focus
• Cultivate a club culture that blends fun, discipline, and results
• Build and protect a membership base of raving fans

Meetings

• Monthly or Weekly Department Meetings
• Employee Training Meetings
• Daily “One Minute Meetings” with club staff
• Daily Personal Training Manager Meeting
• Weekly Club Management Meeting
• Annual Performance Evaluations

Above description may be subject to change or alteration at any time.