Social Media Insights Strategist

DescriptionD.R. Horton, Inc., the largest homebuilder in the U.S., was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high-quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website at for more information.D.R. Horton, Inc. is currently looking for a Social Media Insights Strategist. The right candidate will analyze paid, organic, and influencer social media performance and translates complex data into actionable business and marketing insights. This position evaluates campaign, audience, creative, market, and funnel performance to identify trends, measurement opportunities, and recommendations that improve social media effectiveness and inform future decisions. This is an in-office role located in Arlington, TX.Essential Duties and Responsibilities include the following. Other duties may be assigned.Analyze paid, organic, and influencer social media performance across campaigns, platforms, audiences, creative, markets, and funnel stages to identify trends, opportunities, and performance gapsTranslate social media data into actionable insights and recommendations regarding campaign performance, audience strategies, creative effectiveness, channel activity, and future testing opportunitiesDevelop and maintain recurring social media reports and dashboards that provide visibility into channel health, campaign performance, budget pacing, key performance indicators, and available business outcomesEvaluate social media performance beyond engagement metrics by connecting activity to leads, appointments, conversions, sales, and other downstream measures Establish consistent measurement approaches, KPI definitions, campaign taxonomy, naming conventions, tracking parameters, and reporting inputs to improve the accuracy and comparability of social media dataDesign measurement approaches for social media testing initiatives, evaluate results against established hypotheses and success measures, and recommend how findings should influence future activityInvestigate trends, anomalies, reporting discrepancies, data quality issues, budget pacing, and performance variances across agency, platform, and internal data sources and communicate material findingsPrepare recurring and post-campaign performance analyses that summarize results, business implications, key learnings, and recommended actions for marketing stakeholdersCollaborate with Social, Digital, Analytics, Technology, and external partners to address conversion measurement, tracking, attribution, lead-flow, and other social media reporting requirementsSupport consistent social media reporting and measurement practices for market and division needs using established enterprise methodologiesQualificationsEducation and/or ExperienceBachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent relevant experienceThree years of experience in social media analytics, digital marketing analytics, paid media analytics, marketing measurement, or a related fieldExperience analyzing performance across major social media platforms and interpreting campaign, audience, creative, and conversion dataExperience developing reports or dashboards using Excel, Power BI, Tableau, Looker Studio, or comparable toolsWorking knowledge of Google Analytics 4, campaign tracking, conversion measurement, and digital attribution conceptsAbility to apply common sense understanding to carry out instructions furnished in written and oral form or via DRH applicationsAbility to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral visionThe noise level is generally moderatePreferred QualificationsFive years of digital marketing, social media analytics, or marketing measurement experienceExperience measuring paid, organic, and influencer social media programsExperience supporting multiple campaigns, markets, locations, or business unitsCome join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:Medical, Dental and Vision401(K)Employee Stock Purchase PlanFlex Spending AccountsLife & Disability InsuranceVacation, Sick, Personal Time and Company HolidaysMultiple Voluntary and Company provided BenefitsBuild YOUR future with D.R. Horton, America’s Builder.#WeBuildPeopleTooJob Field: MarketingOrganization: CorporateSchedule: Full-time