Digital Marketing Specialist

ANDERSON POWER PRODUCTS®, a wholly owned subsidiary of IDEAL INDUSTRIES, Inc., is an industry leader in the design and manufacture of electrical power connectors. Anderson Power Products partners with leading edge companies to create innovative connector designs that leverage contact technology and high power expertise to provide superior value to the power electronics industry. Applications include leading edge technology and next generation power requirements in industries such as alternate energy (wind, solar, fuel cell), datacenter and server power supply design and electrical distribution, electric vehicles, LED lighting, and battery charging. This is your chance to join a dynamic company that strives to provide a workplace where employees feel empowered, valued, stimulated, and connected to the business. * Remote with expectation to spend 1 week per quarter in Sterling, MA As Anderson Power’s Digital Marketing Specialist, you will help set up and run our digital marketing tools and campaigns. Your focus will be on making sure our systems work well together, tracking how our marketing is performing, and finding ways to improve it. You’ll analyze digital performance, help launch paid campaigns, and look for new growth opportunities. You will collaborate with our internal agency to develop ideas and ensure effective execution leading to successful business outcomes through the use of digital stack. You are responsible for bridging digital platforms and cross-functional teams to support organizational objectives. This position demands extensive expertise in marketing technology and technical B2B product marketing, as well as the capacity to operate independently while fostering collaboration across various departments. Strong communication skills and the ability to influence stakeholders at all levels are critical for success. Responsibilities: Digital Strategy & Execution: Develop, launch, and optimize digital marketing strategies, company websites, and paid media campaigns that consistently drive measurable growth, deliver clear attribution, and achieve strong ROI. Marketing Technology: Integrate and optimize Anderson Power’s marketing technology stack to enable reliable data flow and accurate performance reporting that supports business growth. Analytics & Reporting: Deliver actionable insights to the business, enabling data-driven decisions that enhance marketing effectiveness. Distributor Marketing: Collaborate with distributors on joint marketing initiatives that drive sales, strengthen market presence, and deliver shared ROI. Campaign Management: Lead the planning and execution of digital campaigns in partnership with content and communications, ensuring initiatives are delivered on time, on brand, and with measurable impact. Stakeholder Engagement: Foster strong cross-functional partnerships and provide clear, data-driven insights that align marketing efforts with business priorities and support strategic decision-making. Process & Workflow Optimization: Continuously optimize marketing processes and workflows to drive scalability, efficiency, and speed to market through clear documentation and smart automation. Requirements: Bachelor's degree in marketing or communication Strong understanding of digital platforms (e.g. CRM, CMS, automation tools, analytics platforms). Experience planning, launching and optimizing paid digital campaigns. Strong organizational skills able to manage multiple deliverables at once. Solid understanding of SEO and SEM strategies Experience in B2B product marketing, ideally in a technical or industrial sector. Familiarity with AI tools for marketing optimization. Account based marketing (ABM) experience a plus. Exposure to international markets and experience adapting campaigns for global audiences. Experience with customer journey mapping and full-funnel marketing The expected salary for this position is between $66,231.00 and $89,081.00 and will be eligible for incentive pay. This range represents a good faith estimate for the position and actual compensation will be based on numerous factors including knowledge, location, skills, training and experience. Anderson/IDEAL employees enjoy a wide range of valuable benefits including: Education Reimbursement Wellness Programs 401k with Company Match Cash Balance Pension Plan Anderson/IDEAL values rest, personal time and community involvement facilitating these through several paid time off programs including: Vacation Personal Days Holidays IDEAL INDUSTRIES, INC. is proud to be named one of America’s Top 100 Most Loved Workplaces by the Wall Street Journal and an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status. We know when you honor relationships, success for all will follow. To learn more about us, visit or #J-18808-Ljbffr