Healthcare Marketing and Sales Coordinator

Admission & Marketing Specialist

The Admission & Marketing Specialist is a full-time role dedicated to community outreach, lead generation, and increasing client admissions at an assigned Adult Day Health (ADH) center. This role requires relationship-building, community engagement, and educating potential clients and partners on the services offered. The specialist is responsible for ensuring a steady flow of quality leads that convert into admissions while hosting community events and maintaining referral partnerships. This position requires travel to meet potential clients, visit referral partners, and host ISS community events such as health fairs, awareness walks, and food drives.

Key Responsibilities

Community Outreach & Engagement

• Host ISS community events, including health fairs, transition fairs, awareness walks, food drives, and job fairs.
• Build relationships with churches, civic groups, senior housing communities, large employers, hospitals, and healthcare agencies.
• Represent ISS at networking events, expos, and sponsorship opportunities to increase brand awareness.

Community Education & Partnerships

• Educate the community and community partners about ISS services and the benefits of senior care.
• Organize and lead Lunch & Learns to engage referral sources and potential clients.
• Send educational emails to partners and potential clients.
• Host events in collaboration with other community organizations.
• Partner with other providers to offer educational sessions and resources.

Tours, Free Day Passes & Support for Admissions

• Schedule and conduct tours for potential clients and families.
• Offer free day passes to introduce clients to services.
• Support outreach efforts for admissions, hospitalizations, and discharges.

Marketing & Lead Generation

• Meet weekly performance quotas:
  • 10 face-to-face visits
  • 30 phone calls, emails, or text messages
  • Generate a minimum of 8 quality leads per week
• Ensure accurate and timely data entry into Salesforce CRM.
• Use company email and phone system for all communications.

Meetings & Reporting

• Daily huddle participation (9:30 AM)
• Weekly marketing meeting (4:00 PM)
• Daily & weekly reporting on outreach efforts, leads, and conversions.

Weekend Availability & Travel

• Must be available for weekend events and outreach as needed.
• Travel is required to meet potential clients, attend community events, and visit referral partners.

Requirements

• Full-time position assigned to a specific Adult Day Care Center.
• Must have a cell phone and laptop/tablet for job-related activities.
• Must use company email and phone system for all communications.
• Must host company events and actively engage with the community.
• Must be able to travel as needed for outreach and admissions-related activities.

Compensation & Bonus Structure

• Competitive base pay
• Bonus opportunities based on performance:
  • $450 per admission for 5-day EDWP, Now/Comp, or Structured Family Caregiving clients
  • $200 per admission for 3-day or 2-day EDWP clients
  • $500 additional bonus for achieving 12 admissions per month
  • $1,000 quarterly bonus for exceeding 40+ admissions
• Potential Monthly Bonus Earnings:
  • Up to $4,000+ per month based on performance.

Mileage Reimbursement

• Applies for 50+ miles one way at the state/federal reimbursement rate.
• Must be completed on the company form, submitted weekly for review, approval, and signature by supervision.
• Failure to submit weekly forfeits reimbursement.