Principal Software Engineer
$280k - $350kHarnham
PRINCIPAL SOFTWARE ENGINEER
BAY AREA, CA (3 DAYS IN OFFICE)
$280,000 – $350,000+ (BASE + EQUITY)
An exciting opportunity for a hands-on Senior Software Engineer to join a lean, profitable platform connecting creators through video.
THE COMPANY
A profitable, early-stage tech company with a small Bay Area-based team. The product already reaches a significant audience and focuses on high-impact, user-generated video content.
THE ROLE
Hands-on engineering and AI work across the platform:
- Build agentic GenAI workflows using internal datasets
- Develop marketing and growth systems: email delivery, personalization, engagement tracking
- Create commercial AI models to understand user behavior and engagement
- Collaborate across product and engineering teams
- End-to-end coding, system design, and customer validation
YOUR SKILLS & EXPERIENCE
- Backend: Python, Django
- Frontend: React
- Cloud/Infrastructure: AWS
- Databases: PostgreSQL
- AI/ML: OpenAI; knowledge of agent systems helpful
- Experience with large-scale data and knowledge systems is a plus
- Comfortable working in a lean, high-ownership environment
HOW TO APPLY
Please register your interest by sending your resume to Calum Reid via the apply link on this page.
Vacancy posted 23 hours ago
Similar jobs that could be interesting for youBased on the Principal Software Engineer in Sonoma, CA vacancy
- ...Product Engineer — Robotics Platforms (Customer-Facing / Full Stack) We are building large-scale embodied intelligence systems designed... ...blends product thinking, systems engineering, and hands-on software development, with direct exposure to customers, deployment partners...Suggested
Seer
Sonoma, CA23 hours ago - BetterBasket is building the “Cursor for food & beverage” — AI systems that understand, explain, and run merchandising decisions for grocers, starting with pricing. Pricing in grocery is still driven by spreadsheets, gut feel, and fragmented data. We’re replacing that...Suggested
BetterBasket
Sonoma, CA1 day ago - ...Hiring: Senior Software Engineer The U.S. freight industry moves trillions of dollars in goods every year, yet much of the operational infrastructure still relies on phone calls, emails, spreadsheets, and fragmented workflows. We’re building AI-powered systems...SuggestedWork at officeRelocation
Alexander Chapman
Sonoma, CA23 hours ago - ...ML Systems Engineer — Training & Inference Optimization (MBMB) We are building large-scale embodied intelligence systems designed to... ...is focused on pushing performance boundaries across hardware, software, and model design — where improvements are still step-function...Suggested
Seer
Sonoma, CA23 hours ago - ...Backend Engineer – Build the Core System (Early Stage) I’m working with a fast-growing, venture-backed startup that is rebuilding a complex, real-world industry from the ground up using AI and modern backend systems. They’ve already hit strong early traction and are...SuggestedImmediate startRelocation package
IC Resources
Sonoma, CA3 days ago - ...Senior Software Engineer San Francisco | Fully onsite | Early-stage AI startup A YC-backed AI startup is hiring Senior Software Engineers to help build AI-powered voice and communication systems for major financial institutions. The role focuses heavily on backend...
Acceler8 Talent
Sonoma, CA2 days ago - ...Location: Santa Clara Spanidea is looking for an experienced Software Engineer with strong C programming skills to develop Linux drivers and embedded firmware for ARM-based platforms in Ethernet switch and NIC products. Responsibilities Develop SDK drivers for Ethernet...
SpanIdea Systems
Sonoma, CA23 hours ago - ...practices for each phase. Requirements Bachelor’s degree or above, with 5+ years of experience in system operations and DevOps engineering; experience supporting mobile advertising platforms is preferred. Proficient in Golang and Vue.js development; experience...
Mintegral
Sonoma, CA1 day ago - ...Member of Technical Staff (DevOps / Release Engineer) A well-funded frontier AI startup in San Francisco is looking to hire a Member... ...products • Exposure to vulnerabilities, patching, or secure software release workflows • Strong DevOps or infrastructure engineering...Full time
Acceler8 Talent
Sonoma, CA23 hours ago - ...Senior Software Engineer | AI Healthcare | Build Tech That Actually Matters We’re working with a high-growth AI healthcare company building a platform that’s genuinely changing how people move, recover, and live and they’re looking for a Senior Software Engineer to join...
Signify Technology
Sonoma, CA15 hours ago - ...I’m working with a robotics/AI company looking for a Robotics Software Engineer to help build and optimize the low-latency systems powering real-world robotic platforms. This is a highly technical role focused on Embedded Linux, real-time performance, device integration...
Cubiq Recruitment
Sonoma, CA2 days ago $160k - $250k
...Title: Founding AI Engineer (Research & Systems) Target: PhDs & Research Masters from Stanford, MIT, Berkeley, CMU focused on AI, ML, NLP, Agents. Location: San Francisco, CA | On-Site Compensation: $160K - $250K | 0.8% - 2.0% Equity Visa Sponsorship: Available...H1bImmediate startVisa sponsorshipAimHire
Sonoma, CA3 days ago- ...Senior Staff Full Stack Engineer – Platform Location: San Francisco (Hybrid) Employment Type: Full-time, Permanent About the... ...well-funded, high-growth technology company building AI-powered software used by large enterprise customers in complex, regulated...Permanent employmentFull time
Discover International
Sonoma, CA15 hours ago $250k - $350k
...Role A senior hands-on leadership position at the forefront of AI innovation. You'll architect AI systems, lead a team of top engineers, and drive technical strategy across the company's core AI initiatives, from prototype to production. Responsibilities ~7...Flexible hoursremoti
Sonoma, CA23 hours ago- ...with the latest and most significant trends and technologies because you are engaged in the open-source community and enjoy building software that pushes the web forward. While WordPress is a PHP-based application, our flagship product uses a front-end interface built...Full timeFreelanceRemote work
Elegant Themes
Sonoma, CA15 hours ago - Senior Technical Lead- TIA Design Full Time Opportunity Ideally on sight in the bay area (open to be flexible for the right candidate) 450K+ first year total compensation package (higher compensation packages depend on skillset/experience, open to be flexible for ...Full timeFlexible hours
Fidelis Companies
Sonoma, CA2 days ago - SUMMARY: A biopharmaceutical company in the Bay area needs a very strong Senior Statistical Programmer to support their team. This programmer will need to be a strong, senior-level programmer who can work well both independently and part of a team. They must be proficient...
Redbock - an NES Fircroft company
Sonoma, CA3 days ago $5,000 - $8,000 per month
...resubmissions, and other revenue cycle workflows. We are already live with healthcare customers, and we are now hiring an Applied AI Engineering Intern to work closely with the founding team as we ship additional features. You will work on production systems used in...InternshipImmediate startAegis (YC X25)
Sonoma, CA2 days ago- ...build, mentor, and grow a high-performing team of ML and AI engineers, owning their career development, performance, and day-to-day... ...experience. Tech Lead Manager, AI 3 7+ years of hands-on software engineering experience with a strong applied ML background—...Remote workFlexible hours
TEEMA
Sonoma, CA2 days ago $115.04k - $151.56k
...Redwood Credit Union is seeking a DevOps Engineer II, who will be responsible for the design, implementation, management, and security... ...• Respond to and report security issues involving hardware and software. • Evaluate, research, and test new industry security practices...Work experience placementRelocationHome officeNight shiftWeekend workRedwood Credit Union
Napa, CA1 day ago- ...A respected European manufacturer is seeking a Senior Application Engineer specializing in ultra-high-purity regulators. The ideal candidate will leverage 8+ years of experience in UHP gas systems to provide technical expertise and customer support. This role involves...Full timeRemote work
Confidential
Napa, CA5 days ago - ...Document created code in accordance with direction and company standards. • Program, test, debug and administer computer software and processes. • Employ project management tools and methodologies in completion of programming projects and initiatives....
JBA International
Napa, CA2 days ago - ...of the most powerful GPU clusters in production and are rapidly expanding their global footprint. We are hiring a Systems Software Engineer to provision and monitor bare metal servers all the way to coordinating with GPUs. This is a greenfield build involving:...
Alexander Chapman
Sonoma, CA1 day ago - ...Naval Ravikant, Pillar VC, and more. We're a small team of engineers and builders in San Francisco solving some of the hardest... ...-person, in San Francisco. Qualifications ~3+ years of software or firmware engineering experience. ~ Strong systems programming...Full time
MIRA USA Inc
Sonoma, CA1 day ago - ...Senior Full Stack Software Engineer - AI Platform Location: Hybrid in NYC or SF Start Date: ASAP (High-priority role) No Visa Sponsorship The Company Our client is a highly-funded, high-growth scale-up building AI-powered products that address...Immediate startRemote workVisa sponsorship
Protech Talent
Sonoma, CA3 days ago $200k - $275k
...of the industry's most impressive including Sam Altman and YC. They’re looking to bring in a tenured Backend Leaning Full Stack Engineer to join their Enterprise Product team. This is a crucial time in the growth of this company as they navigate onboarding several...Work at officeRemote workGoliath Partners LP
Sonoma, CA4 days ago$230k - $300k
...Founding Full Stack Engineer (AI Wearables) Tech Stack: Python, TypeScript, React, Next.js, LLMs, Voice AI, Audio Processing, AWS/GCP... ...the company scales What They're Looking For ~3–8 years of software engineering experience ~ Strong full-stack development...UMATR
Sonoma, CA1 day ago$70 per hour
...Full Stack AI Engineer - Venture Capital Firm - Up to $70/hour You'll build internal AI tools for a firm that backed Facebook and OpenAI early. This isn't typical VC work. You're building the internal systems that help this firm evaluate and support their portfolio...Saragossa
Sonoma, CA15 hours ago- Essential Functions: • Design and implement scalable and secure data processing pipelines and storage environments using cloud services and tools. • Collaborate with technical analysts, business analysts, and line of business stakeholders to understand...
JBA International
Napa, CA3 days ago $170k - $225k
...growing fast, profitable, and need to hire a Founding Back End Engineer ASAP. This role is focused on selling Neon’s automation platform... ...Experience 4-7 years of experience (or equivalent) as a software engineer. We’re leveling this role to Pave ’s “P4” level: Leads...Immediate startNeon | AI-powered patient access
Sonoma, CA15 hours ago
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Principal Software Engineer. Be the first to apply!
Related searches
- principal Sonoma, CA
- id software Sonoma, CA
- software sales Sonoma, CA
- remote software sales Sonoma, CA
- embedded software Sonoma, CA
- software asset management analyst Sonoma, CA
- software Sonoma, CA
- software implementation project manager Sonoma, CA
- software support Sonoma, CA
- healthcare software sales Sonoma, CA