Marketing Data Analyst

About the Role Our client is seeking a meticulous and analytical Marketing Data Analyst to join their team, supporting operations in Paarl . This role is critical for extracting, analyzing, and interpreting marketing data to provide actionable insights that drive strategic decision-mak ing and optimize campaign performance. You will work closely with the marketing team to measure the effectiveness of various initiatives, identify trends, and forecast future outcomes. The ideal candidate has a strong quantitative background and a passion for leveraging data to unlock marketing potential. Key Responsibilities Collect, clean, and organize marketing data from various sources, including digital platforms, CRM, and analytics tools. Analyze marketing campaign performance, website traffic, customer behavior, and ROI to identify key trends and insights. Develop and maintain dashboards and reports to visualize marketing data and performance metrics. Provide data-driven recommendations to the marketing team for campaign optimization and strategic planning. Conduct A/B testing and other experiments to evaluate the effectiveness of marketing initiatives. Collaborate with cross-functional teams to ensure data accuracy and consistency across systems. Stay abreast of emerging data analysis techniques and marketing analytics tools. Requirements Proven experience as a Marketing Data Analyst or in a similar analytical role. Strong proficiency in data analysis tools such as Excel, SQL, and data visualization software (e.g., Tableau, Power BI). Experience with web analytics platforms (e.g., Google Analytics) and marketing automation tools. Excellent analytical and problem-solving skills with a keen attention to detail. Ability to communicate complex data findings clearly and concisely to non-technical audiences. Bachelor's degree in Statistics, Mathematics, Economics, Marketing, or a related quantitative field. Benefits Competitive salary and performance-based incentives. Hybrid work model providing a balance between office and remote work. Opportunities for professional development in data analytics and marketing technology. A collaborative environment in the beautiful region of Paarl . Comprehensive medical aid and retirement fund benefits. #J-18808-Ljbffr