Brand Marketing Specialist
Full-time
HoYoverse(M)
Assist in the development and execution of brand marketing strategies in line with the company’s overall goals and annual plans, focusing on boosting brand awareness and user engagement in North America. Collaborate with internal teams, including development, social media, PR, and business development, to roll out integrated promotional campaigns across multiple channels (both online and offline). Create and manage content for marketing campaigns, including influencer collaborations, digital ads, social media, and partnerships. Generate creative and strategic ideas during team brainstorming sessions to enhance campaigns and drive brand initiatives. Conduct market research and competitor analysis to identify key opportunities for brand growth in the North American market. Track and analyze campaign performance, offering insights and actionable recommendations for optimizing future strategies. Build and maintain strong relationships with key industry partners and influencers to expand the brand’s presence. Stay on top of gaming and entertainment trends to ensure Genshin Impact remains competitive and innovative in the market.
Vacancy posted more than 2 months ago
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