Director, Brand Marketing

Director, Brand Marketing

Position: Director, Brand Marketing – Travel Industry B2B

Reports to: Vice President, Marketing

Status: Full-Time / Exempt

Location: Remote (U.S. Only) – Eastern Time Zone Hours

Position Summary: We are seeking a strategic, creative, and data-driven Director of Brand Marketing with strong travel industry experience to lead the development and execution of our global brand strategy across all customer touchpoints. Reporting to the VP of Marketing, this role will oversee brand positioning, voice, visual identity, messaging, integrated marketing content, and lead generation initiatives across global markets. The ideal candidate is a seasoned travel marketing leader with deep knowledge of the travel agency ecosystem, supplier partnerships, and evolving industry trends.

Key Responsibilities:

• Lead execution of the company's brand strategy and positioning within the travel industry.
• Develop and guide brand voice, messaging, and visual identity standards.
• Ensure consistent brand execution across all marketing channels and customer experience.
• Partner with executive leadership to articulate brand vision and value propositions.

• Lead integrated content and campaign strategies that drive awareness, engagement, acquisition, and lead generation.
• Oversee development of website content, thought leadership, email campaigns, social media, sales materials, and partner communications.
• Align content strategies with SEO, digital marketing, and conversion goals.

• Lead and mentor marketing team members in the implementation and execution of brand initiatives.
• Collaborate cross-functionally with marketing, business divisions, and leadership teams.
• Manage timelines and campaign performance.
• Monitor KPIs related to brand awareness, engagement, lead generation, and ROI.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive brand marketing experience, including significant experience in the travel industry – experience in international markets preferred.
• Strong understanding of travel agencies, host agencies, consortia, tour operators, and supplier relationships.
• Proven success in brand positioning, integrated marketing, acquisition marketing, and lead generation.
• Experience managing multi-channel campaigns and content strategies.
• Experience with CRM, marketing automation, analytics, and digital advertising platforms.
• Knowledge and experience in developing press releases, media communications, and/or PR strategies that support brand visibility and business growth.
• Knowledge and experience in utilizing AI in a marketing environment.

Skills & Competencies:

• Strategic thinker with strong creative vision.
• Strong creative and brand storytelling skills with the ability to develop compelling B2B marketing campaigns and messaging.
• Excellent copywriting and content creation experience across digital marketing, thought leadership, sales collateral, web, email, and social media.
• Strong leadership and team management capabilities.
• Analytical mindset with experience using data to drive decisions.
• Ability to manage multiple priorities in a fast-paced environment.

About Us: Headquartered in Fort Worth, Texas, ABC•CCRA is one of the world's largest and most forward-thinking travel agency consortia, providing programs and services to travel management companies, advisors, and professionals. Formed through CCRA International's acquisition of ABC Global Services, the company combines decades of proven leadership—CCRA since 1974 and ABC since 1978.

Today, ABC•CCRA connects travel professionals and suppliers in over 200 countries across the globe through innovative programs, services, and best-in-class resources including the ABC•CCRA Premier Hotel Program with over 60,000 participating hotels; an International Air Program featuring discounts and commissions with 40 international carriers; a 24/7 call center service supporting travel agencies, CTDs, and their travelers; a robust Ground Transportation Program with major car rental and chauffeured services partners; a travel insurance offering, a Global Supplier Network and the TRUE code accreditation program including educational resources for independent travel agencies.