Media Specialist

At Fortrea, our world-class Clinical Research Unit in Leeds is where life-changing medicines begin their journey. Located just minutes from the train station, our 65,000 ft², 100-bed facility is a cornerstone of early clinical development — connecting science with real-world impact.We’re now looking for a creative, trend-savvy Media Specialist to help us do something truly meaningful: connect people with clinical trials that can change lives.This is not a traditional marketing role.We need someone who thinks differently — someone who understands how to capture attention in a highly regulated environment and turn ideas into impactful campaigns that inspire healthy volunteers and patients to participate in clinical research.You’ll be based onsite in Leeds (office-based role) , working part-time (20 hours per week).What makes this role unique?You’ll focus on strategy, ideas, and impact — not design executionYou’ll drive lead generation through social media and digital campaignsYou’ll help shape where we show up and why , not just what we postYou’ll work in an environment where creativity meets regulation — finding smart ways to engage within clear boundariesYou’ll bring fresh ideas, challenge the status quo, and spot trends before oters doWe’re looking for someone who:Thinks outside the box and isn’t afraid to challenge existing approachesUnderstands social media trends, platforms, and audience behaviourCan turn data and insights into actionable recommendationsIs proactive, curious, and commercially awareIs confident articulating campaign ideas and rationaleJob Overview:The primary role is to contribute to the success of all social media and online campaigns by increasing likes, followers, and overall engagement. This would include developing content of campaigns for posting on all designated social media outlets to generate participant applications. Monitor the impact of social media campaigns and analyze, review, and report on effectiveness of campaigns to maximize results. Support Fortrea Clinical Trials website by providing recommendations to maximize effectiveness of this site. Monitoring online competitor presences/perceptions, researching new blogs and channels for relevance/trend identification, reporting “chatter” and other relevant online data. Identify community outreach events, charities, local events, etc., that would serve to increase the awareness of the local site in the general population and medical communities.Summary of Responsibilities:Accountable for the daily management of social platforms by writing and editing compelling social media content with the purpose of promoting healthy volunteer, special population and patient recruitment in clinical trialsCreate and implement social media campaigns and calls-to-action that drive potential participants to the website and generate applications to participate in clinical trialsBecome an advocate of the Company in marketing spaces, engaging in dialogues and sparking discussion and identifying negative commentary, reacting/responding in an appropriate way to mitigate any issuesAnalyze the impact of campaigns by reviewing and translating data into recommendations/or plans for revising and enhancing our media activity for the department head in an effort to maximize resultsSeeks opportunities to improve the use of new and existing marketing channels to increase ‘followers’ and develop relationships with organizations and support groups relevant to special populations and patient recruitmentDevelop email and newsletter templates to increase engagement with existing volunteersMonitor trends in social media tools and applicationsConduct analysis on competitor activityWork with external vendors and partners to support campaigns and initiatives and to maximize integration of social media tools (e.g. ‘like’ and ‘share’ buttons) on the Fortrea Clinical Trials websiteOrganize and manage multiple prioritiesOther administrative duties that supportQualifications (Minimum Required):1-year professional experience with social media platforms: (Facebook, Twitter, YouTube, etc.)Excellent written and oral communication skills, in particular excellent standards of spelling, punctuation and grammarExcellent social marketing conversation skills with a strong background in active participation on behalf of a brandMust be web, mobile and technology savvy with understanding of new trends and the latest in social media innovationExperience in managing web analytics applications (e.g. Google analytics)Excel intermediate skillsWord intermediate skills desirablePowerPoint skills desirablePreferred Qualifications Include:Educated to Degree level in Marketing, Communications or a related field or 3 years’ experience in social media industry in lieu of a degreeLearn more about our EEO & Accommodations request here . #J-18808-Ljbffr