eMarketing Specialist

Job Overview The eMarketing Specialist will design, execute, and analyze email marketing campaigns to support division and corporate objectives. The role requires collaboration with local divisions, agencies, and cross‑functional teams to deliver engaging, compliant, and performance‑optimized email content. Responsibilities Create and execute email campaigns in line with division strategies. Collaborate with local divisions to select appropriate eMarketing tactics and messaging. Coordinate with division associates and external agencies to secure marketing assets, copy, and graphics. Generate analytic reports for the Division and Corporate Marketing & Communications Department. Build and manage live email content within the LiveClicker/Realtime Email application. Recommend eMarketing strategies to improve campaign performance based on best practices and platform new features. Set up and manage A/B and multi‑variant tests. Expand eMarketing opportunities across the company in partnership with Corporate Marketing & Communications. Document and share best practices across all eMarketing programs. Maintain awareness of current eMarketing industry practices and technical developments. Perform additional related duties as assigned by the manager. Maintain daily interaction with division personnel, external agencies, business partners, consultants, and homeowners. Handle regular communication with the general public and external contacts requiring resourcefulness, patience, and tact. Qualifications 3+ years of internet marketing experience with a focus on email. Experience managing email marketing for large organizations. Proficiency in Salesforce Marketing Cloud (campaign creation, data extensions, dynamic content). Strong design, project management, and analytical skills. Firm understanding of CAN‑SPAM compliance, email best practices, and mobile optimization. Proficiency with marketing automation technologies (a plus). Experience with traditional media marketing (optional). Benefits Health insurance (Medical, Dental, Vision). 401(k) retirement plan with 1:1 company match up to 5% Paid parental leave, associate assistance plan. Education assistance program and up to $30,000 in adoption assistance. Up to three weeks of vacation annually. Holiday, sick leave, and personal day policies. New hire referral bonus and home‑purchase discounts. EEO Statement Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. #J-18808-Ljbffr LAM Lennar Associates Mgmt LLC