Senior Influencer Marketing Manager

Senior Influencer Marketing Manager
About the Role:
We're looking for a Senior Influencer Marketing Manager to own and scale our creator ecosystem end-to-end-from sourcing new talent to executing high-impact campaigns. You'll build and manage a strong pipeline of creators, nurture top-performing partnerships, and drive repeatable growth through smart renegotiation and rebooking strategies.
This role is both strategic and hands-on: you'll identify new platforms and verticals to expand our reach, while supporting outreach, deal negotiation, and campaign execution. Working cross-functionally with marketing, operations and creative teams, you'll ensure partnerships are structured to hit performance goals and run seamlessly.
The ideal candidate is highly organized, data-driven, and independently reliable-someone who can manage multiple workstreams while consistently driving results against key metrics like CAC and ROAS.
What You'll Do:

Pipeline management:

• Build, maintain, and continuously optimize a robust pipeline of creator and partner talent across key platforms.
• Proactively source new influencers aligned with brand goals, manage outreach and relationship development, and ensure consistent top-of-funnel growth to support campaign needs.

Partner growth & retention:

• Own the lifecycle of high-performing creator partnerships, with a focus on retention, renegotiation, and long-term value creation. Analyze performance data to identify top partners, structure rebooking strategies, and deepen relationships to drive ongoing engagement and efficiency.

Expansion & strategy:

• Identify and unlock new growth opportunities by researching emerging platforms, creator segments, and content verticals.
• Develop strategic recommendations on where and how the brand should show up, and pilot new initiatives to diversify and scale the influencer program.

Deal execution:

• Lead end-to-end execution of influencer partnerships, including outreach, negotiation, contracting, and campaign kickoff.
• Ensure deals are structured to meet performance goals while aligning with brand guidelines, timelines, and budget constraints.

Who You Are:

• 3-5 years of influencer and creator partnership experience, ideally within a DTC brand
• Strong understanding of key performance metrics such as CAC and ROAS
• Proven experience negotiating partnerships across YouTube and Instagram (TikTok a plus)
• Strong organizational skills with the ability to manage multiple moving parts
• Proactive communicator who can keep campaigns on track with minimal oversight
• Familiarity with creator marketing tools and trackers (e.g., Airtable, Google Sheets, etc.) is a plus

Location & Benefits: Boston, MA or New York, NY (Hybrid: 2-3 days/week in office) or Remote in the U.S.

We offer:
• Fully covered medical benefits
• Unlimited PTO
• 401k with up to 4% match
• Wellness stipend for health & fitness
• Commuter benefits

These are the Values that Guide our Decisions in the Business:

People First

We take care of ourselves, our teammates and our customers equally

Constant Improvement

Small daily improvements and a commitment to innovation and growth in our personal lives, as well as throughout the business

Transparent and Open Communication

Say it straight or it comes out crooked- respectful and direct communication always

Ego is the Enemy

Always stay humble, hungry, and curious

Think Like an Owner

How are my actions or this moment going to affect the big picture?

Risk Taking

Make informed bets and emotionally move on from the ones that don't work

Creativity and Rapid Iteration

Think big, fail fast and inexpensively