Senior Product Marketing Manager

The opportunity Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. With products including Unity Ads, LevelPlay mediation, and Tapjoy Offerwall, the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unity’s real-time 3D (RT3D) creator economy. We’re seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact. What you’ll be doing Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings. Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights. Go-to-Market Leadership - Own GTM plans for major launches, platform integrations, and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact. Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives. Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis. Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings. What we’re looking for 8+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS. Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives. Deep understanding of mobile advertising, in-app monetization including mediation, and/or rewards/offerwalls. Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences. Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale. Strong business acumen, data literacy, and ability to align product marketing with revenue objectives. Experience working with product teams and a track record of influencing roadmap decisions. Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels. Base Salary Range: We determine the base salary for this role based on your primary work location: Zone A: $123,300 - $184,900 USD gross Zone B: $139,300 - $208,900 USD gross Zone C: $156,600 - $234.800 USD gross This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set. Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. Comprehensive health, life, and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office food snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law. #J-18808-Ljbffr