Growth Marketer

Join to apply for the Growth Marketer role at AidKit Join to apply for the Growth Marketer role at AidKit AidKit's cutting-edge technology transforms complex cash assistance programs into streamlined, secure, and dignified experiences. By seamlessly connecting applicants to vital resources, we're making aid radically accessible for diverse populations—including unhoused and unbanked. From simplifying complex benefits modernization projects for state agencies to standing up efficient disaster relief programs, AidKit helps it's partners deliver aid with dignity. We were our own first customer—AidKit started as a nonprofit initiative born from the need to support systematically excluded workers during the early days of the COVID-19 pandemic. Today, AidKit provides the technology backbone for some of the nation's most innovative public safety net programs, having distributed hundreds of millions of dollars to people in need. As we continue to grow rapidly, the opportunity for impact is immense. Apply to join our team if you're seeking meaningful work in an environment that trusts your judgment and values your unique contributions. About the Role About AidKit AidKit's cutting-edge technology transforms complex cash assistance programs into streamlined, secure, and dignified experiences. By seamlessly connecting applicants to vital resources, we're making aid radically accessible for diverse populations—including unhoused and unbanked. From simplifying complex benefits modernization projects for state agencies to standing up efficient disaster relief programs, AidKit helps it's partners deliver aid with dignity. We were our own first customer—AidKit started as a nonprofit initiative born from the need to support systematically excluded workers during the early days of the COVID-19 pandemic. Today, AidKit provides the technology backbone for some of the nation's most innovative public safety net programs, having distributed hundreds of millions of dollars to people in need. As we continue to grow rapidly, the opportunity for impact is immense. Apply to join our team if you're seeking meaningful work in an environment that trusts your judgment and values your unique contributions. About the Role What if your growth marketing skills could help communities gain access to critical aid and benefits, rather than just drive corporate profits? At AidKit, growth means more than revenue - it's about creating opportunities for people who need them most. If you're seeking a role where your work directly impacts lives and helps rebuild trust in essential systems, we'd love to hear from you. We're hiring a Growth Marketer to design and execute campaigns that generate leads, convert interest into opportunities, and support our Sales team in reaching government and nonprofit buyers. You'll partner closely with Sales to run field marketing, digital, and account-based efforts that drive qualified pipeline. Some early systems are in place, but there's plenty of room to shape and own the next phase of growth. You'll start with clear goals, real autonomy, and the opportunity to define what works best for our unique sales motion and audiences. We're looking for someone who has experience marketing to government or public sector buyers and understands the nuances of long, complex buying cycles. You might also have broader B2B experience, but at least two years in govtech or a related field is a must. You know how to launch and scale campaigns across the funnel, and you're excited to apply that expertise in a builder role where creative execution drives results. Given the scope and pace of our work, using AI tools to accelerate execution and insights is essential, not optional. Whether it's campaigns, analytics, or testing new ideas, we expect AI to be a natural part of your workflow. What You'll Do Event, Webinar, and Conference Marketing Own our events and webinars end to end — from planning and promotion through execution, lead capture, and post-event follow-up. These programs are a core driver of visibility and pipeline. Campaign Strategy and Execution Run targeted campaigns across email, LinkedIn (organic and paid), and events. You'll shape campaign strategies, execute creative, and report on performance to drive qualified leads. Account-Based Marketing (ABM) Collaborate with Sales on tailored plays and outreach strategies for high-value accounts. Your work will help us engage the right buyers with the right message at the right time. Email Marketing and Infrastructure Manage email systems and strategy, including segmented nurtures, deliverability, and engagement. You'll own performance across the funnel and ensure leads are progressing toward opportunities. Funnel Analytics and Ops Build and maintain dashboards to track campaign performance and funnel metrics. Partner with Sales on lead routing, scoring, and attribution, and use data to improve conversion at each stage. Paid Media Strategy Develop our paid media program from the ground up. Set goals, test channels, and optimize for cost-effective lead generation across a mix of platforms. About You We're looking for someone with the right skills, mindset, and passion for our mission. If you're excited about this opportunity but don't meet every single bullet below, we still want to hear from you. Core Skills and Experiences: 4–8 years of experience in growth marketing, demand generation, or full-funnel marketing for B2B or B2G organizationsAt least 2 years of direct experience marketing to government audiences (local, state, or federal), ideally in the context of technology, digital services, or public sector programsProven ability to generate leads and drive pipeline through strategic campaigns and programsExperience managing conferences, field events, and webinars with measurable resultsSkilled in campaign execution across email, organic and paid LinkedIn, and eventsProficiency in HubSpot (or similar platforms) for segmentation, automation, enrichment, and performance trackingStrong analytical skills with experience building dashboards and evaluating funnel performance; comfortable working with limited or directional dataFamiliarity with ABM strategies and close collaboration with SalesExperience managing external contractors or freelancersPaid marketing experience is a plus, but not the focus of this role Mindset and Mission Alignment: You're a creative problem-solver who can work within constraints to deliver strong results.You have a growth mindset and a track record of learning quickly.You're excited to contribute to a mission that advances equity and dignity Why Join AidKit AidKit is on a mission to make direct aid accessible and dignified for everyone. You'll use your growth skills and experience to help shape how we reach government and nonprofit buyers and open doors for programs that matter. You'll collaborate with a team that values autonomy, clarity, and partnership. Compensation and Location This is a full-time, remote position based in the U.S. The salary range for this role is $140,000 - $180,000, depending on experience. Benefits Include: Equity grantTransparent salary bands and a 3:1 pay ratio capUnlimited PTO and flexible schedulingComprehensive health, dental, and vision insurance for you and your family401k with employer match16 weeks paid parental leaveAnnual professional development stipendHome office setup support How to Apply Please submit your resume, a brief cover letter explaining why this role resonates with you, and 1–2 work samples (e.g., campaign brief, landing page, email flow, or dashboard). Include direct links to your samples or portfolio in the body of your cover letter. Interview Process: Application and Work Sample Review 30-Minute Interview : Meet with the hiring manager 45-Minute Co-Working Session : Collaborate in real time to develop an initial campaign plan. This is a chance to co-create with our team and get a feel for what working together would be like! Asynchronous Activity : Paid take-home exercise focused on a campaign deep-dive and your strategic recommendations for AidKit 1-Hour Panel Interview : Present your exercise and participate in Q&A with cross-functional team References Check: We'll ask for three references, including at least one past manager, who can speak to your work and how we can set you up for success at AidKit Note on AI : We're real people reading your application. AI tools are helpful, but applications without thoughtful human input won't move forward. We're excited to learn how you think, what you care about, and how you might help unlock partnerships that deliver real support to the communities that need it most. The pay range for this role is: 140,000 - 180,000 USD per year(Remote (United States)) Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Industries Technology, Information and Internet Referrals increase your chances of interviewing at AidKit by 2x Sign in to set job alerts for “Growth Marketer” roles. 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