Media and Marketing Reporting Analyst

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go-to-market agencies-Go Fish Digital, REQ, and WDG-with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what's next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI-powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world.


Go Fish Digital is a premier digital marketing agency that helps some of the world's largest brands, franchises, and fast-growing startups improve their online presence. We are a team of innovators, technical marketers, and data-driven creatives. We are looking for a Media and Marketing Data Scientist to help us bridge the gap between complex datasets and actionable insights.


About the role

This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You'll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable.


What you'll do

• Client Leadership & Measurement Strategy
• • Serve as the primary analytics contact for assigned clients
  • Participate in client calls to present performance, explain data, and provide actionable recommendations
  • Support the development of measurement frameworks, especially for ecommerce clients
  • Translate business goals into clear tracking and reporting approaches
• Tracking Oversight & Execution
• • Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
  • Guide GTM (web + server-side) structure and GA4 event design
  • Support advanced implementations including Meta CAPI and Enhanced Conversions
  • Step in hands-on when necessary, but primarily ensure quality and consistency
• Reporting & Data Integrity
• • Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
  • Identify and resolve tracking gaps that impact data quality
  • Improve trust in data by proactively catching and fixing issues
• Cross-Team Collaboration
• • Work closely with media teams to align tracking with campaign strategy
  • Act as a bridge between analytics and media for troubleshooting and QA
  • Support internal standardization of tracking and reporting practices

Qualifications

• Must-Haves
• • 5-8+ years in digital analytics, preferably in an agency environment
  • Strong ecommerce tracking experience
  • Expertise in GTM (web + server-side), GA4, and platform conversion tracking
  • Experience with Meta CAPI and Enhanced Conversions
  • Client-facing experience
• Nice-to-Haves
• • Proficiency in Looker Studio
  • Familiarity with BigQuery or SQL
  • Experience with enterprise or international clients