PPC Specialist

Amazon PPC Specialist

JDI Distribution is an industry leading manufacturer, distributor, exporter and wholesaler of premium food brands and consumer products supported by award winning customer support. We provide individuals (B2C) and companies (B2B) with products and services they want. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that. Since 2016, JDI Distribution has built new brands, launched new food products, on-boarded new distribution partners and connected our products with new wholesalers, retailers, distributors, buyers, and sellers - and still searching for more!

We are seeking a data-driven, detail-oriented PPC Specialist to join our in-house marketing team. This role is responsible for managing and optimizing Amazon's pay-per-click (PPC) advertising campaigns to drive visibility, traffic, and conversions across our product listings. A successful candidate will have hands-on experience with Amazon Advertising and be comfortable managing high-volume ad campaigns using performance-based strategies. The ideal candidate will also support general PPC functions across platforms like Google Ads, Meta (Facebook/Instagram), and Bing when needed. Experience with tools like SEMrush, Google Analytics, and keyword research platforms is a major plus.

Responsibilities:

• Amazon PPC Management: Launch, manage, and continuously optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
• Strategy and Execution: Conduct market research and competitor analysis to identify high-value keyword opportunities. Use data to inform keyword targeting, audience segmentation, and bidding strategies. Collaborate with the Product Lister and SEO Copywriter to ensure product listings are optimized for conversion. Work with graphic designers and marketing team to coordinate creative assets and landing pages for campaigns.
• Cross-Platform Support (as needed): Support Google Ads and Meta Ads campaigns, including setup, targeting, and performance reporting. Use tools such as Google Analytics, SEMrush, and Looker Studio to track multi-channel performance and discover growth opportunities.
• Reporting and Analytics: Create performance dashboards and reports for weekly/monthly review. Present insights and recommendations to the Marketing Manager and executive leadership team. Stay up to date with Amazon's ever-changing advertising policies, features, and best practices. Monitor ACOS, ROAS, CTR, CPC, and other KPIs to ensure healthy ad performance and profitability. Perform daily bid management, keyword refinement, and campaign structuring to improve efficiency.

Job Type: Full-time Pay: $20.00 - $24.00 per hour

Requirements:

• 2+ years of hands-on experience managing Amazon Advertising (PPC) campaigns (preferred).
• Familiarity with Amazon Seller Central and FBA environments.
• Working knowledge of Google Ads, Meta Ads (Facebook/Instagram), and Google Analytics.
• Strong Excel skills: pivot tables, formulas, and data analysis.
• Experience with advertising tools such as SEMrush, Helium 10, or Jungle Scout is a big plus.
• Excellent verbal and written communication skills.
• Strong analytical mindset, with attention to detail and a passion for optimizing ROI.
• Ability to multitask in a fast-paced environment and meet tight deadlines.
• Bachelor's degree in Marketing, Business, Analytics, or a related field is preferred.

Experience:

• Google Analytics: 1-3 years (Required)
• Facebook Advertising: 1-3 years (Preferred)

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Holiday pay