Director Sales and Marketing

Director of Sales and Marketing (Director of Business Development) We are looking for a qualified, dynamic and results‑driven Director of Sales and Marketing to drive census growth, expand market share, and enhance our facility's reputation within the healthcare industry. Location Pheasant Ridge Nursing and Rehabilitation Job Type Full-Time Major Responsibilities Exceed revenue targets through effective census development strategies. Build and maintain strong relationships with hospitals, physicians, managed care organizations, BPCIs/ACOs, and community senior care organizations. Assist in the branding and market positioning of the company. Provide backup coverage for center-level and liaison sales/marketing roles as needed. Develop and execute education and community outreach programs to enhance visibility and encourage referrals. Act as a liaison between the facility and the community, fostering positive engagement and referral activity. Utilize various platforms to identify and develop partnerships for growth opportunities in local markets. Drive physician recruitment initiatives, program development, and quarterly on-site community events. Collaborate with leadership to achieve occupancy and financial goals, ensuring continued growth and stability. Lead the evaluation and coordination of admissions across multiple care centers. Plan and execute industry trade shows and business development activities. Maximize admissions by maintaining daily contact with potential referral sources such as hospitals, insurers, case management companies, and healthcare agencies. Conduct admission screenings, determining level of care, service requirements, and insurance coverage. Innovate and implement new strategies, systems, and processes to continually improve business outcomes and team performance. Minimum Qualifications Bachelor's degree required (RN/LPN Nursing degree preferred). Current unencumbered state license, as appropriate. Minimum three (3) years of experience in business development, healthcare sales, or marketing (Managed care/insurance experience preferred). Strong understanding of public and commercial payer sources. Proven ability to build relationships, develop strategic initiatives, and drive census growth. Excellent communication, negotiation, and leadership skills. Must be qualified, compassionate, and dedicated to achieving outstanding results. Pay and Benefits Competitive salary commensurate with experience Comprehensive health, dental, and vision insurance 401(k) Paid time off and holidays Why Join Our Team Get paid in advance with us: We offer access to your earned but unpaid wages. Build your own schedule: Pick up shifts when and where you want to work. We have an easy‑to‑use scheduling app to find and book open shifts or request additional hours. Shift options: Mornings, Afternoon, and Night shift options available. Additional hours by request. Innovative Purchasing Program: That allows you to buy thousands of products (technology, furniture, clothing, etc.) and pay over time. Zero interest, no credit check, no hidden fees. Access to online learning 24/7: Our LMS offers free courses for senior care, health and human services industry. Use for free to help satisfy certifications or professional development. Available via computer or mobile, and many courses offer alternative languages. Phone and auto discounts: Up to 20% on employee personal wireless accounts and auto rentals through designated vendors. Employee Assistance Fund: In unexpected catastrophic situations you can confidentially apply for help. Advocacy and Community Impact: We are committed to making a positive impact on the communities we serve. We partner with local organizations, host educational events, and advocate for policies that improve the health and lives of older adults everywhere. We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr