Lead, Paid Search

East Coast strongly preferred Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms. Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better. The Opportunity As a Lead, DTC Search you’ll be responsible for managing and elevating search strategy, activation and thought-leadership against a portfolio of clients spanning several categories.

You have a deep passion for staying on top of trends, and you understand how paid search plays into the broader media ecosystem. You’ll work closely with a cross-disciplinary team across both challenger and enterprise accounts. You’ll be charged with managing performance, driving growth and to shift thinking beyond basic campaign tactics and connect the dots with broader business objectives and outcomes. What you’ll do: - Define and own the overarching paid search strategy on your portfolio of accounts and deliver activation excellence across search platforms (Google, Microsoft, Yahoo! ) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor) - Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs - Leverage a solid understanding of feed management including strategy and build within platforms (e. g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance - Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.