Senior Manager, Marketing Strategy

CompanyCox Automotive - USAJob Family GroupMarketingJob ProfileMarketing Sr ManagerManagement LevelSr Manager - Non People LeaderFlexible Work Option Hybrid - Ability to work remotely part of the weekTravel %Yes, 25% of the timeWork ShiftDayCompensationCompensation includes a base salary in the range of $111,500.00 - $185,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.Job Description**This position is based in Atlanta and is hybrid, reporting into the office two days a week.The Senior Manager, Marketing Strategy serves as a strategic business partner across Cox Automotive's consumer marketing portfolio, supporting integrated marketing strategy for Autotrader, KBB, and multiple business units within each brand. This role translates complex business objectives into actionable marketing strategies, partnering with product, B2B and cross-functional marketing teams to deliver measurable business outcomes across both growth and retention business units. We are looking for a strategic marketer that thrives in ambiguous, fast paced environment, intellectually curious, collaborative and thrives when driving business outcomes.What You’ll DoBusiness Unit Strategy Development Working closely with Director, Marketing Strategy, own end-to-end marketing strategy for assigned business units while maintaining working knowledge of the full portfolioPartner with product, B2B marketing, sales, and planning directors to align marketing strategy with business objectivesDevelop strategic plans that balance short term goals with long term strategyNavigate dual-sided marketplace dynamics where marketing must serve consumers, dealers, and business objectivesLead strategic workstreams for major initiatives including product launches, competitive responses, partnership programs, and lifecycle optimizationStrategic Brief & Plan DevelopmentCreate comprehensive strategic briefs for media, creative, analytics, and lifecycle teams that articulate:Business and partnership context across B2C and B2B dynamicsTarget audience insights, segmentation, and journey mappingCompetitive landscape, positioning, and differentiation strategyKey messages, creative territories, and campaign approachSuccess metrics spanning awareness, consideration, conversion, and retentionIntegration requirements across channels, touchpoints, and partnersWorking with media agencies and cross functional media team, develop integrated campaign strategies spanning brand media, performance marketing, social, content, CRM/lifecycle, and partnership marketingAlong with media team, brief agencies with clear strategic direction that reflects full-funnel objectives and multi-stakeholder dynamicsChallenge and evaluate media recommendations to ensure alignment with business objectives and partnership requirementsBuild strong agency relationships while maintaining appropriate accountability for business resultsStakeholder Management & Business Partnering Build strong working relationships with business unit leaders across AT & KBB portfolios, serving as their trusted marketing strategy partnerNavigate complex stakeholder environments including:Product teamsB2B marketing and sales teamsBusiness unit leadersCross-functional marketing teams (media, creative, analytics, CRM)Participate in business planning cycles and contribute marketing perspectivePresent strategic recommendations to senior leadership with clarity, confidence, and business acumenProactively identify business needs and opportunities, bringing strategic solutions that span acquisition and retentionWhat’s in It for You?Here’s a sneak peek at the benefits you could experience as a Cox employee:A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more.Who You Are Minimum:Bachelor’s degree in related discipline and 8 years of marketing strategy, brand strategy, planning, or related experience. The right candidate could also have a different combination, such as a master’s degree and 6 years’ experience; a Ph.D. and 3 years of experience; or 12 years’ experience in a related field.Proven experience developing integrated marketing strategies across brand, performance, and lifecycle channelsBackground working with cross-functional teams (product, B2B, analytics, creative, media, CRM)Experience in complex business environments - ideally marketplace, multi-sided platform, B2B2C, or automotiveAgency experience (planning, strategy) or client-side brand/marketing strategy strongly preferredDeep understanding of integrated marketing strategy across brand, performance, content, social, and lifecycle channelsExperience with digital marketing, e-commerce, online transactions, or marketplace business modelsStrong strategic thinking - can analyze complex situations, synthesize insights from multiple sources, and develop clear, actionable recommendationsSystems thinking - sees connections across channels, touchpoints, business units, and partner ecosystemsExcellent written and verbal communication - can create compelling strategic documents, briefs, and presentationsCollaborative and relationship-oriented while comfortable advocating for strategic point of viewAbility to influence without direct authority across multiple organizational layersTravel: 25%Preferred:Degree in brand management, marketing or related field.Join the Cox family of businesses and make your mark today! Drug TestingTo be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited.BenefitsThe Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company’s needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.About UsThrough groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.EOE, including disability/vetsApplicants must currently be authorized to work in the United States for any employer without current or future sponsorship. No OPT, CPT, STEM/OPT or visa sponsorship now or in future.SummaryLocation: Atlanta GAType: Full time