Brand Growth Lead - Launches and Data-Driven Marketing

Sr. Brand Marketing Manager Los Angeles, CA Who We Are Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!). What You’ll Be Doing The Brand Marketing Manager role is responsible for driving brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the brand marketing manager's primary responsibilities include owning and uncovering deep insights across consumer, category, culture and consumption (The 4 C’s) to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial competency and preparing presentations for top management meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand. Key Responsibilities Work harmoniously with cross-functional Tower28 teams (Product, Operations, Creative, Social, Influencer, Community) to develop collaborative strategies for brand and product marketing. Manage product development projects on time and proactively identify issues and work across teams (product, ops, creative) to resolve. Assist Director with the management of a new product launches and coordinate certain launch elements including the evaluations of formulations, competitive advantages, clinical testing claims and retail launch campaigns. Develop analysis and gather information to support plans/strategy development and provide market recommendations that drive business results. Pulling and analyzing sell-thru data in addition to researching sub-category trends to develop insights that support short and long-term growth across multiple retail channels. Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle. Operational excellence: Ensure forecast reflects promotional grid, channel demands and XFN marketing partner needs. Perform forecasting, consumption, shipment and inventory analysis autonomously. Manage the highly complex forecasting process that goes along with viral products Work intimately with XFN marketing partners(Social, Influencer, Community, Digital) to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations. Qualifications 6+ years of business related experience focused on quantitative data management and project management skills Information & Data management Project Management Skills Rigorous quantitative data analysis skills Prioritization & Organization Skills Strong Interpersonal Skills (written and oral) Must be professional and energetic with a positive attitude You Have… Hustle: Resourcefulness, can-try-attitude, out of the box thinking. Ownership: Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them. Analytical Skills: As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects. Cool: Stay calm under pressure, ability to influence, high emotional intelligence Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change We Offer Salary range: $100-145k depending on experience Excellent benefits, including healthcare, dental, vision Holidays, vacation, and sick time Summer Fridays and quiet week between Christmas and New Years #J-18808-Ljbffr Tower 28 Beauty, Inc.