Marketing Manager
MCG Talent
Direct message the job poster from MCG Talent We are seeking an experienced Marketing Manager with a strong background in guerrilla marketing and the sports industry to lead innovative, high-impact marketing campaigns. The ideal candidate will have a proven track record of creating unconventional, attention-grabbing campaigns that resonate with sports audiences. This role requires strategic thinking, creativity, and hands-on execution to drive brand awareness, engagement, and growth. Key Responsibilities Campaign Development : Design and execute bold, guerrilla marketing campaigns tailored to the sports industry, leveraging unconventional tactics to capture audience attention and drive brand loyalty. Brand Strategy : Develop and implement marketing strategies that align with the company’s goals, emphasizing creative, cost-effective, and impactful campaigns. Audience Engagement : Identify and target key sports demographics (athletes, fans, and communities) through innovative marketing initiatives, both online and offline. Event Activation : Plan and execute marketing stunts, pop-up events, and experiential campaigns at sports events, gyms, or public spaces to maximize brand visibility. Content Creation : Collaborate with content creators, designers, and influencers to produce compelling, sports-focused content for social media, campaigns, and partnerships. Partnerships : Build and manage relationships with sports organizations, influencers, and local communities to amplify campaign reach and impact. Analytics & Reporting : Monitor campaign performance using KPIs (e.g., engagement, reach, conversions), analyze results, and optimize strategies based on data-driven insights. Budget Management : Oversee marketing budgets, ensuring cost-effective execution of guerrilla campaigns while maximizing ROI. Team Collaboration : Work closely with cross-functional teams (sales, product, PR) to ensure cohesive brand messaging and campaign alignment. Qualifications Experience : 5+ years of marketing experience, with at least 3 years in the sports industry or a related field. Proven expertise in guerrilla marketing, with a portfolio showcasing successful, unconventional campaigns. Skills : Strong understanding of sports culture, trends, and audience behaviors. Exceptional creativity and ability to think outside the box to develop attention-grabbing campaigns. Proficiency in digital marketing tools (e.g., Google Analytics, social media platforms, CRM software). Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Strong communication and interpersonal skills for collaborating with internal teams and external partners. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing Referrals increase your chances of interviewing at MCG Talent by 2x Get notified about new Marketing Manager jobs in Los Angeles Metropolitan Area . Assistant Brand Manager, Brand Communications Newport Beach, CA $99,000.00-$135,000.00 3 weeks ago Manager, Performance Marketing - Experiences & Games Los Angeles, CA $122,000.00-$176,000.00 2 weeks ago Integrated Marketing Manager- Global Marketing Universal City, CA $75,000.00-$90,000.00 22 hours ago Los Angeles Metropolitan Area $85,000.00-$95,000.00 2 weeks ago West Hollywood, CA $120,000.00-$125,000.00 2 weeks ago Marketing Manager, New Business, NA SMB Marketing Assistant Manager, Brand & Product Marketing Culver City, CA $73,000.00-$85,000.00 1 week ago Santa Monica, CA $75,000.00-$90,000.00 3 days ago Culver City, CA $135,000.00-$155,000.00 4 days ago Los Angeles Metropolitan Area $115,000.00-$145,000.00 2 weeks ago US Brand Operations Manager - TikTok Live Lead, Retail Marketing Planning & Operations Los Angeles Los Angeles, CA $102,800.00-$210,000.00 20 hours ago Los Angeles Metropolitan Area 2 weeks ago Marketing Manager, Industry Events, NA SMB Marketing Newport Beach, CA $70,000.00-$80,000.00 1 week ago Universal City, CA $80,000.00-$100,000.00 16 hours ago Campaign Operations Manager, US - TikTok LIVE Los Angeles, CA $150,000.00-$211,000.00 2 weeks ago Growth Marketing Manager, YouTube Premium, Global YouTube Marketing Los Angeles, CA $158,000.00-$223,000.00 2 weeks ago Associate Manager, Global Brand Marketing - Barbie Los Angeles, CA $128,000.00-$186,000.00 2 weeks ago Senior B2B Marketing Manager, Amazon Key We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr MCG Talent
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