Demand Generation Marketer

Owning the pipeline programs for two high-performing sales teams, the fully remote Demand Generation Marketer will drive both inbound and outbound demand programs, refine existing go-to-market strategies, and develop integrated campaigns that resonate with restaurant operators. Key responsibilities Drive end-to-end strategy and execution of inbound and outbound demand programs to meet quarterly SAO targets Collaborate closely with sales through standups, call shadows, and deal reviews to quickly adapt strategies based on feedback Develop and implement multi-touch marketing campaigns across various channels that effectively engage restaurant operators Required qualifications 5-7 years of experience in B2B demand generation, preferably in a SaaS environment Proficiency in multiple marketing channels, including email, paid media, content, and outbound marketing Strong writing skills tailored to small business owners' needs and realities Experience working closely with sales teams and a proven ability to embed within them Demonstrated ability to analyze pipeline data and adjust marketing strategies accordingly