Marketing & Brand Communications Associate

Job Description

Job Description

Marketing & Brand Communications Associate

About DynaChrg

DynaChrg is an EV charging technology and infrastructure company providing end-to-end EV charging solutions for businesses, real estate developers, and public agencies. As an EV Service Provider (EVSP), we deliver turnkey deployments that combine charging hardware, intelligent software, and ongoing operations and maintenance.

Our technology platform helps organizations manage charging infrastructure, energy usage, and customer access through a unified system.

We are looking for a Marketing & Brand Communications Associate to lead DynaChrg’s marketing communications, brand visibility, and content initiatives. This role will help shape how DynaChrg communicates its technology, projects, and industry leadership across digital channels, events, and customer engagements.

This role is ideal for a creative marketer who enjoys storytelling, social media, visual content creation, and helping build a brand in a rapidly growing industry.

Position Overview

The Marketing & Brand Communications Associate will be responsible for building and executing DynaChrg’s marketing and brand communication initiatives. This role combines content marketing, brand management, digital marketing, event coordination, and sales enablement support.

This role also supports business development initiatives through marketing campaigns and content, while sales strategy and pipeline ownership are managed by the business development team.

The position requires a self-driven professional who can work independently while collaborating with cross-functional teams across product, sales, leadership, and external partners.

The role will also coordinate with designers and creative resources to produce marketing materials, ensuring brand consistency and high-quality content across all channels.

This individual will play a key role in raising brand awareness both externally in the market and internally within the organization, helping teams actively participate in promoting DynaChrg’s messaging and industry presence.

Key Responsibilities

Brand Strategy & Awareness

• Support the development and execution of marketing initiatives that increase awareness of the DynaChrg brand.
• Ensure consistent brand messaging across marketing materials, digital platforms, and presentations.
• Promote internal engagement by encouraging team members to support marketing initiatives, including sharing posts, reviewing content, and amplifying brand messaging.
• Support brand visibility in key markets (local, regional, and national) by developing relevant content and campaigns aligned with DynaChrg’s growth initiatives and partnerships.

Content Marketing, Social Media and Thought Leadership

• Manage DynaChrg’s social media presence across platforms such as LinkedIn, Instagram, and YouTube.
• Develop and maintain a content calendar, typically scheduling approximately three to four (3-4) posts per week.
• Create and publish content including:
  • company updates
  • project highlights
  • product announcements
  • industry insights
  • short-form video and reels

• Monitor engagement and optimize campaigns based on performance analytics.

Content Development

Write and publish marketing and thought-leadership content including:

• blogs
• case studies
• use cases
• press announcements
• newsletters

Develop storytelling content that helps communicate DynaChrg’s value proposition to customers, partners, and industry stakeholders.

Video & Multimedia Content

• Create video and visual content for marketing campaigns, product storytelling, and industry engagement.
• Maintain and update the company YouTube channel with relevant content including product overviews, project highlights, and industry insights.
• Collaborate with internal teams to produce short-form and long-form video content.

Website & Digital Marketing

• Maintain and update content on the DynaChrg website.
• Support improvements to SEO performance and digital visibility .
• Assist with creation of landing pages and campaign pages.
• Ensure messaging across the website accurately reflects company capabilities and product offerings.
• Support targeted digital marketing initiatives aimed at B2B audiences such as developers, municipalities, fleets, and commercial property owners.
• Assist in executing paid media campaigns (e.g., LinkedIn, Google, and other digital channels) to increase brand awareness and campaign reach.
  
  

Sales Enablement & Partner Support

• Collaborate with the sales and business development teams to develop marketing and sales materials including:
  • presentations
  • brochures
  • product sheets
  • case studies
  • proposal graphics

• Support partner and customer engagement by helping communicate product capabilities and company messaging.
• Participate in selected partner or client meetings to support presentations or product communications.
• Assist in developing partner training materials and documentation.
• Support marketing efforts tied to partnerships and sponsorships by developing materials and content that drive engagement and visibility.
• Collaborate with sales and business development teams to support campaign execution and follow-up initiatives.
• Contribute to the development of materials that support partnership activation and communication.

Event Marketing & Industry Presence

• Support planning and execution of conferences, trade shows, and industry events.
• Coordinate event logistics including:
  • booth design and marketing materials
  • signage and graphics
  • equipment and technical requirements
  • coordination with event organizers

• Develop marketing campaigns leading up to events to maximize brand exposure.
• Support sponsorship and event activation efforts to ensure marketing initiatives tied to events and partnerships drive measurable engagement.
  
  

Marketing Performance & ROI Tracking

• Track and analyze marketing performance across campaigns, events, and partnerships.
• Support measurement of engagement, lead activity, and overall campaign effectiveness.
• Work with internal teams to gather insights and improve future marketing initiatives.
  
  

Creative Coordination

• Work with internal or external designers to develop marketing assets and campaign materials.
• Provide direction and feedback to creative resources to ensure alignment with brand standards.
• Manage timelines and deliverables for marketing content production.

AI-Enabled Marketing Content

• Utilize modern AI and digital tools to improve marketing efficiency, content creation, and campaign development.
• Validate and review AI-generated materials to ensure accuracy, brand consistency, and quality before publication.

Industry Monitoring & Campaign Development

• Stay informed on EV industry developments, policy updates, and technology trends.
• Identify opportunities to create marketing campaigns aligned with industry news or company milestones.
• Identify opportunities to develop campaigns aligned with market expansion efforts, partnerships, and industry initiatives.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 3+ years of experience in marketing, communications, or digital marketing.
• Strong writing, storytelling, and presentation development skills.
• Experience managing social media and digital marketing campaigns.
• Experience creating marketing materials using Canva or similar design tools.
• Ability to work independently while managing multiple projects.

Preferred Qualifications

• Experience supporting sales teams with marketing materials or sales enablement
• Experience coordinating with designers or creative teams
• Familiarity with CRM and marketing automation platforms (e.g., HubSpot) to support marketing campaigns, contact management, and lead tracking
• Experience supporting industry events or conferences
• Interest in EV infrastructure, energy technology, or sustainability sectors

Key Traits for Success

The ideal candidate will be:

• Self-driven and highly organized
• Comfortable working independently in a fast-paced environment
• Collaborative and able to work across product, marketing, and sales teams
• Skilled at managing multiple priorities and deadlines
• Proactive in identifying opportunities to promote the company’s brand
• Detail-oriented with strong quality control over marketing materials