Senior Global Product Marketing Manager Ads

About the teamThe Search Ads team sits within the TikTok Monetization Product (TTMP) organization servicing TikTok For Business. We are looking for a Product Operations Manager to support TikTok Search Ads’ adoption and performance, working closely with Product, Engineering and Sales teams to drive insights, align priorities, and improve activation across key verticals.Responsibilities:1. Lead Go-To-Market (GTM) & Commercialization: Design and execute comprehensive GTM strategies for new Search Ads products and features, defining value propositions, target segments, and monetization approaches.2. Influence Product Strategy: Act as a strategic advisor to Product and Engineering leadership by synthesizing market trends, competitive intelligence, and complex advertiser data to directly shape the Search Ads product roadmap.3. Drive Scalable Business Growth: Scale beyond account-level analysis to identify macro-trends, white-space opportunities, and vertical-specific strategies that accelerate market penetration and maximize advertiser ROI.4. Cross-Functional Alignment & OKR Leadership: Serve as the strategic partner between Product and Sales teams. Establish shared OKRs and build cohesive operating rhythms to drive Search Ads revenue growth.5. Design Operational Frameworks: Develop and scale search activation strategies. Identify barriers to product adoption and design scalable solutions to improve advertiser onboarding and campaign performance6. Drive Best Practices Adoption: Design strategic playbooks and frameworks and drive adoption, empowering Sales teams and advertisers to maximize performance at scale.Minimum Qualifications:1. BA/BS degree in Business, Economics, Marketing, or a related field.2. 5+ years of experience in product strategy, product operations, go-to-market (GTM), management consulting, or ad tech commercialization.3. Proven track record of influencing product roadmaps, leading cross-functional initiatives, and driving measurable business impact without direct authority.4. Advanced analytical skills with the ability to translate complex campaign data and marketplace metrics into clear, executive-level strategic narratives.5. Deep understanding of the digital advertising ecosystem, specifically search advertising, auction-based systems, and performance marketing KPIs.6. Excellent executive communication and stakeholder management skills.Preferred Qualifications:1. MBA or advanced degree in a quantitative or business field.2. Experience in top-tier management consulting, corporate strategy, or a highly strategic product operations role within a major tech/ad-tech company.3. Deep expertise in Search Engine Marketing (SEM), marketplace monetization, or auction theory.4. Experience launching and scaling 0-to-1 ad products in highly competitive global markets.Req ID: A79595