Marketing Strategy Lead Data Analyst

To elevate our impact, we’re investing in cross-functional Marketing Strategy Analytics initiatives that drive meaningful transformation and unlock scalable impact across the organization. This team will serve as a strategic connector across the marketing organization to unlock opportunities for optimization, measurement, and experimentation.We are seeking a Lead Marketing Strategy Data Analyst to join the team. This role will be pivotal in enhancing the efficiency and effectiveness of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science. They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non-technical audiences to influence swift implementation.In this role you will:Translate marketing and business needs into analytical requirements E.g., data, models required to build strategic analytical solutionEstablish the analytical framework to successfully deliver business OKRsDesign a robust and streamlined data-driven strategy to drive marketing optimization at scaleRun BAU, proposed and other “what if” scenarios assessments to validate approach and evaluate impactDesign an actionable marketing operations and experimentation roadmapBuild consensus and influence senior stakeholders to gain confidence in analytics proposalsContinuously evangelize analytical and data-driven problem solving, strategic mindset & experimentation best practices across the organizationWhat it takes:Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analyticsBachelor’s degree in marketing, Statistics, Data Science, Economics, or related field (Masters preferred)Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platformsUnderstanding of A/B testing, regression, hypothesis testing, and statistical significanceFamiliarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement MetricsAbility to translate complex data into actionable insights for non-technical stakeholdersCritical thinking & problem-solving skills to identify optimization opportunities and designing experimentsWorking cross-functionally and collaboratively with partner and support organizations E.g., Marketing, Sales, Mar Tech, Data Science, Data Engineering and other Analytics teamsThe ideal candidate will have:Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategiesExceptional verbal written communication and stakeholder management skillsAbility to thrive in ambiguity by developing framework/structure to solve through white space business problems fueled by analytical insightsSpecial FactorsSponsorshipVanguard is not offering visa sponsorship for this position.About VanguardAt Vanguard, we don't just have a mission—we're on a mission.To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.How We WorkVanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.SummaryLocation: Charlotte, NC; Malvern, PAType: Full time