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Marketing manager in gamedev

Indie Go

Описание: IndieGo Fund это издательство и инвестиционный фонд для инди-разработчиков. Мы работаем с командами из России, СНГ и Восточной Европы и ведём проекты от концепции до релиза на Steam, Xbox, PlayStation. Нам нужен маркетолог, который понимает, как игры находят своих игроков: от первой Steam-страницы до релиза. Вы будете отвечать за продвижение сразу нескольких проектов и увидите реальный результат своей работы в вишлистах, продажах и отзывах. Задачи: Строить маркетинговые стратегии и план продвижения для каждой игры, от анонса до релиза и пострелизной поддержки Растить вишлисты: оптимизировать Steam-страницу, участвовать в Steam Next Fest и тематических фестивалях, организовывать демо-кампании Работать с инфлюенсерами и стримерами: готовить питчи, закупать рекламу, раздавать ключи, координировать выход контента Запускать и анализировать платный трафик, отслеживать метрики (CPW, CTR, конверсия в вишлист, ROI) и перераспределять бюджет Взаимодействовать с PR-агентствами и медиа, согласовывать кампании и материалы Совместно с разработчиками формировать позиционирование игры, трейлеры и креативы Требования: Опыт маркетинга или продвижения игр: PC, консоли или мобильный сегмент (опыт со Steam будет большим плюсом, но не обязателен, если вы быстро разберётесь в платформе) Понимание игровых метрик и умение читать данные: вишлисты, конверсии, стоимость привлечения, удержание Опыт работы с инфлюенсерами, стримерами или блогерами, включая закупку рекламы Опыт взаимодействия с PR-агентствами или самостоятельной работы с медиа Умение составлять и вести маркетинговый план и укладываться в бюджет Знание игровой индустрии и любовь к играм Будет плюсом: Выпущенные или поддержанные вами игры, которые вы можете показать; Опыт участия в Steam Next Fest, Steam Festivals, Gamescom, ChinaJoy и других выставках; Опыт в комьюнити-менеджменте (Discord, Telegram, Reddit); Английский уровня B2 и выше для общения с международными партнёрами и медиа Условия: Работа над реальными релизами на Steam и консолях, а не над внутренними тестами Гибкий график и влияние на выбор инструментов и стратегии Рост вместе с фондом: возможность перейти в роль руководителя маркетинга или продюсера Официальное оформление #J-18808-Ljbffr Indie Go

Vacancy posted 2 days ago
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