Director, Market Analytics

Description The Director Markets Analytics is responsible for providing data and analysis to support benefit and product design, marketing and sales campaigns, sales operations, and specialty products management. The position reports to the VP Enterprise Analytics and maintains dotted-line relationships with senior leadership in the Markets organization, including Marketing, Product, Sales, and Sales Operations. This role leads a professional analytics team to acquire and analyze data, applying appropriate statistical and modeling methodology. The ideal candidate possesses extensive knowledge of health insurance markets and products, a strong analytical and research background, the ability to communicate complex technical material to senior leadership, and experience building and leading an effective team. Specific Duties Include: Liaise with business and functional leaders in Marketing, Sales, and Sales Operations to understand data and information needs and priorities. Develop a data strategy to support the business functions: identify internal and external data sources and understand how data can be used. Collaborate with IT and other analytics leaders to create a data roadmap for short‑term and long‑term data infrastructure and analytic tools to ensure efficient analytic operations. Develop the department work plan in collaboration with Markets leadership; execute the plan and deliver projects on time. Oversee all data analysis projects: select and use appropriate methodological techniques; review project work to ensure validity of results and conclusions; monitor status and provide updates to stakeholders. Proactively use data to identify opportunities and quantify impact for business case development, incorporating relevant measures such as ROI. Design evaluation methodology to assess the efficacy of marketing and sales initiatives. Responsible for hiring, performance and salary reviews, promotions, and disciplinary matters for direct reporting employees. Qualifications Bachelor’s degree in business administration, health services research, public health, epidemiology, economics, statistics, computer science, or a relevant field. Master’s preferred. Minimum five years of hands‑on reporting or analytics experience using tools such as SAS, SQL, SPSS, Access, Cognos, Tableau, etc. Minimum two years of supervisory experience leading an analytics or research team. Minimum three years of experience in predictive modeling and statistical analysis. Minimum three years of experience in the health‑care industry. #J-18808-Ljbffr Blue Shield Of California