Product Marketing Manager (Direct View LED)

OverviewThe Product Manager, specifically for Direct View LED, assumes responsibility for product life cycle activities for the direct view LED product lines. With direction from the Director, Product Marketing they are responsible for managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver industry-leading products. It also includes working with sales, marketing, and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product and marketing efforts support the company’s overall strategy and goals. The Product Manager must be able to communicate with all areas of the company as well as other worldwide sales offices and product development groups in Germany and Japan. The Product Manager will work with marketing communications to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers. They will also serve as the internal and external evangelist for their product offering, working with the sales channel and key customers.The successful candidate must possess a unique blend of business and technical savvy; a big-picture vision, and the drive to make that vision a reality. Product Manager must enjoy spending time in the market to understand challenges and opportunities and find innovative solutions for the broader market.ResponsibilitiesMonitor and analyze end user, product, sales, pricing, and general market segment trends.Manage product line's P&L and marketing mix and drive the development of strategic recommendationsCoordinate launch activities in conjunction with marketing communications, product development, and sales teamsSubject matter expert to build awareness of products through social media efforts in coordination with marketingSpecify market requirements for current and future products by conducting market research supported by ongoing visits to customers and prospects.Drive new product introductions from conception through successful launch by working closely with development, procurement, and planning teamsMonitor competitive activities including pricing, promotions, marketing strategies and product offerings to ensure that Sharp is in line competitivelyProvide ongoing training to sales teams to include detailed product information, product positioning, presentations, and other sales support materialsWith events manager, provide direction and manage participation in key industry events or tradeshowsEvaluate and distribute sample products at various stages throughout the product life cycleOccasional lifting of display products within the product line is necessary (45 lbs. or less)May need to assist in team lifting large screen displays or projectors (120 lbs. or less) at tradeshows or key industry eventsAnalyze potential partner relationships that support sales and marketing of the product linePosition RequirementsBachelor’s degree in Business, Marketing, Engineering, or equivalent5+ years of marketing experience3+ years of product marketing experienceExcellent analytical, verbal, and written communication skillsExcellent presentation skillsStrong attention to detailHigh-tech industry experienceAbility to travel (domestic and internationally) up to 20%About Sharp Imaging and Information Company of America (SIICA)Sharp Imaging and Information Company of America (SIICA) is a division of Sharp Electronics Corporation, the U.S. subsidiary of Japan's Sharp Corporation, a global technology company which has been named to Fortune magazine's World's Most Admired Company List. Sharp strives to help businesses achieve Simply Smarter work by helping companies manage workflow efficiently, create immersive and engaging environments, and increase productivity. SIICA offers a full suite of secure printer and copier solutions, professional and commercial visual displays and projectors, software management and productivity software and markets durable Dynabook laptops. As a total solutions provider, Sharp has a reputation for innovation, quality, reliability, and industry-leading customer support expertise. Employee perks Comprehensive, family-friendly healthcare plans (medical, dental, vision).401k retirement plan with a competitive match and plenty of financial support tools.Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support. Financial protection for you and your family (life insurance and disability insurance)Rewarding and holistic wellness program.Training, professional development, and mentorshipFull suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)Dynamic culture eager to innovate, enhance diversity, and work smarter.The listed salary range or contractual rate excludes bonuses, incentives, differential pay, and any other forms of compensation or benefits. The starting salary will be determined by several variables, including but not limited to experience, education, training, certification, and location. You may also be eligible to receive an annual discretionary incentive award, commissions, and program-specific awards, which are subject to the rules governing these programs.Compensation Statement$100,000—$115,000 USDSharp Electronics Corporation is an equal opportunity employer – minority – female – disability - veteran.As part of our recruitment process, Sharp Electronics may use automated tools, including artificial intelligence, to assist in the recruiting process. These tools are used to support, and not replace, human decision-making. We are committed to fair and equitable hiring practices, and all hiring decisions are made or reviewed by qualified personnel.All applicants must be authorized to work in the US without sponsorship. All applications must include compensation expectations in order to be considered. Local candidates only, please.