Senior Social Media & Content Associate

Betterment is hiring a Social Media & Content Associate to support the execution of our organic social strategy across three lines of businesses (Betterment, Betterment at Work, and Betterment Advisors Solutions) and help scale how we show up across platforms This role sits on the Brand Creative team, reporting into the Social Media Manager. We play a key role in shaping the Betterment brand and product story, translating complex financial topics into clear, engaging content that builds trust and long-term brand equity As a Social Media Associate, you will play a key role in bringing our content calendar to life. You’ll focus on drafting, creating and publishing content, routing posts through compliance and approval workflows, maintaining documentation, and monitoring performance We make content about money and have a lot of fun doing it. You’ll help us tell the stories behind our products, our people, and why financial confidence should be accessible to everyone Drive day-to-day workflow for the creation of posts, including drafting copy, coordinating or creating creative assets, editing, shooting, routing content for reviews and approvals, and maintaining accurate compliance documentation Schedule and publish content using social management tools, ensuring tagging, accessibility standards, and compliance requirements are met Monitor engagement and comments across channels, flagging audience questions, trends, or potential risks by responding directly or routing to the appropriate team Pull weekly and monthly performance metrics to contribute to reporting and optimization efforts Partnering with Marketing, Creative, and Comms, assist in packaging product launches, research, and marketing initiatives into social-ready formats including product explainers and social first stories Contribute ideas during brainstorms and support timely content tied to market events, and key brand moments Stay up-to-date on social trends to identify opportunities and know when to be bold (but also when to be…demure) Benefits Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants. Retirement: 401(k) match from day one, including Student loan matching. Zero management fees. Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support. Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six. In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays. Growth & Development: Free Coaching for everyone and continuous development. Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups. Employee Support: Dedicated benefits advocate and EAP access. This role is ideal for someone with hands-on experience using design and editing tools, who is creative and able to help make complex financial topics and product launches engagingStrong working knowledge of social best practices, including formatting, tagging, accessibility, and engagement normsExperience using Adobe Creative Suite, Figma, Captcut, Edits or similar design tools, with a comfort leveraging AI capabilities to ideate and execute content faster.Strong organizational skills and attention to detail; ability to manage multiple platforms and prioritiesFamiliarity with any analytics and scheduling tools (e.g., Hootsuite, Meta, and other native platform insights)Established ability to manage day-to-day publishing across corporate social channelsCollaborative mindset and comfort working cross-functionally with different teams across the organizationExperience with social video, including short-form video creation and platform-native best practicesExcellent writing and visual communication skills, with demonstrated ability to capture and apply a consistent brand voice2-3 years of experience in social media, digital marketing, or content creation; experience in financial services or other regulated industries is a plus #J-18808-Ljbffr Betterment